Launch

Apple took wraps off the new Watch Ultra 2 alongside the new Watch Series 9. The Watch Ultra 2 features several internal upgrades including the new S9 SiP, a larger altitude range, and a 3,000-nit display. The S9 SiP powers several new features such as on-device neural processing with Siri and a new double-tap gesture.

While Apple did not announce it separately in its launch event, it has quietly updated the Airpods Pro 2 to feature a USB-C charging case, in line with the new USB-C equipped iPhone 15. The Airpods themselves remain largely unchanged, except for added lossless audio support in conjunction with the upcoming Apple Vision Pro, and a slightly improved IP54 rating for dust-resistance in both the case and the earphones.

Apple has updated the iPhone line-up with the iPhone 15 and 15 Max. The new devices look much like their predecessors but feature updated hardware, new camera tricks, and more recycled material. Both the iPhone 15 and 15 Plus launch at the same price as last generation.

Apple has finally unveiled its premium offerings for 2023, the iPhone 15 Pro and iPhone 15 Pro Max. Both come with a Titanium chassis, a tri-camera layout at the back and a shiny new 3 nm SoC.

Apple has announced its cutting-edge smartphone SoC for the iPhone 15 Pro and iPhone 15 Pro Max. Dubbed the A17 Pro, it ditches the Bionic tag and brings forth a host of GPU-specific improvements and 10% faster CPU performance.

Apple's latest Watch seems all but unchanged from its last at first glance. Nevertheless, the Cupertino giant asserts that it is powered by a new and improved system-in-package (SiP). The Series 9 is also touted to elevate the integration between Siri and Health with an upgrade to on-device voice assistance, to exhibit all-day battery life and to boast more sophisticated gesture support than ever before.