Huge GTA 6 PS5 marketing budget teased, as imminent trailer may kick off ad blitz

Since pre-orders opened for Rockstar’s latest crime adventure, marketing has been in a lull. However, insider Jez Corden hinted that PlayStation still has massive plans to promote the GTA 6 PS5 release. The insider learned that Sony is spending an “absolutely mind-blowing amount of money.”

PS5 exclusive-like marketing

The Windows Central lead editor made the comments on a podcast, as anticipation for GTA 6 trailer #3 grows. He wouldn’t share the number of dollars that Sony has invested in the platform-specific campaign. Nevertheless, following a pause, fans could soon witness more evidence of its partnership with Rockstar.

PlayStation celebrated the start of pre-orders with a “plays best on PS5” blog and social media posts. Previous videos were also recorded on the console, irking some Xbox loyalists. Critics noted how Microsoft’s response paled in comparison, a disparity that Corden discussed.

The journalist doesn’t expect many Xbox owners to purchase the rival system. Nevertheless, if GTA 6 PS5 Pro enhancements deliver performance benefits, it will attract buyers. Console bundles are another possible pre-release date announcement.

GTA 6 Trailer #3 speculation continues

Rockstar almost certainly has reveals aimed at all audiences. Other recent leaks suggest that gameplay footage will premiere ahead of the August 7th Take-Two earnings call. Tom Henderson of Insider Gaming picked August 6th as the key date to watch for a trailer. Reliable source NateTheHate also said that gamers will see a “fair bit” of the title during the month.

So far, many fans consider the studio's efforts underwhelming. Even so, Take-Two CEO Strauss Zelnick stated his preference for shorter, high-impact campaigns closer to release dates. Similarly, the bulk of PlayStation’s budget may yet to have been unleashed.

Protests by physical game supporters could disrupt future GTA 6 marketing targeting PS5 consoles. Slammed for its decision to scale back disc production in 2028, complainers spam every social media post from Sony. It was likely coincidental, but the earlier “plays best” banners disappeared once the controversy intensified.