GTA 6 PS5 marketing removed amid protests over PlayStation ending physical games

Rockstar's pre-order marketing prioritized the GTA 6 PS5 version. Meanwhile, Sony plastered its channels with related artwork. However, a week later, many of those graphics vanished. Some gamers speculated that as PlayStation faces outrage over ending physical disc support, the studio instructed its partner to remove the ads.

Jumping to conclusions?

The more reasonable explanation is that the promotion was scheduled to end by July 3rd. Nevertheless, the curious timing fueled the controversial theory shared on social media. One popular account noted how the PlayStation app reverted its tropical icon to the previous version. PS5 dashboards are also no longer inundated with Leonida-themed banners.

As Sony toned down its GTA 6 PS5 marketing, protests about the company’s shift from physical to digital games intensify. Starting in January 2028, buyers won’t be able to purchase new PlayStation titles on discs. The move has angered collectors, retailers, and even politicians.

In reality, Rockstar and Sony likely have collaborated on a multi-phase campaign. Many fans had expected the third trailer to debut by now. It’s become apparent that followers may not see new screenshots or videos every week. Instead, the reveals will come at a slower pace before its November 19th release date arrives.

Future Rockstar promotions on PlayStation

Similarly, PlayStation could have much more planned to plug the game in the coming months. The first week after pre-order sales open is often the most critical. Looking ahead, there have been rumors of a GTA 6 PS5 console bundle emerging before the title finally ships.

Another factor is that Rockstar itself has dealt with complaints about the lack of a true physical release. The digital code-in-box option hasn’t appeased preservationists and won’t allow for reselling. After January 2028, it’s possible that this format will replace cases containing discs. It would be hypocritical for the studio to punish Sony for endorsing the same approach.

For now, the console-maker seems to be taking a break from social media until the fury dies down. Still, it’s only a matter of time before GTA 6 reappears on its accounts.