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Sony BRC-AM7 touted to deliver next generation of pro-grade PTZ recording with AI-powered Auto Framing

The BRC-AM7. (Source: Sony)
The BRC-AM7. (Source: Sony)
Sony asserts that its next flagship camera for dedicated pan-tilt-zoom (PTZ) recording will leap to the forefront of professional subject-tracking on its launch. The BRC-AM7 is touted to be the world's lightest and smallest device of its form-factor on its launch, yet pack the picture quality and format support to match some of the OEM's other flagship video cameras.

 The BRC-AM7's new previews reveal a device that looks most like a particularly high-tech indoor security or conferencing camera - however, Sony has made it clear that it will be geared towards much more studio-grade use-cases on its launch.

In the meantime, its build and specs might hint at what one might be able to expect from the consumer-grade PTZ camera of the future. They include support for 4K/60fps video thanks to the up-to-date Exmor RS CMOS image sensor and BIONZ XR processor, not to mention the latest Sony PTZ motors touted to deliver its advanced AI-powered Auto Framing technology - with auto-focus to boot at up to 0.004 degrees per second in near-silence. 

The BRC-AM7 is also rated for 20x optical zoom and also custom Clear Image Zoom rated for telephoto functions in as much as 40x (albeit in FHD only).

Accordingly, the new little camera is touted to fit in right alongside other, more established cameras, even those of the FX or FR variety (such as the FR7 that goes for over $12,000 on Amazon right now), especially as it is also compatible with color profiles such as S-Log3 and even S-Cinetone for more streamlined editing.

The new PTZ camera might also even co-ordinate with the rest of a pro set-up in terms of its output, as it supports options such as 12G-SDI, 3G-SDI and XLR 3-pin as well as HDMI (not to mention a φ3.5mm stereo input).

It is also touted to be turned to virtual or augmented reality (VR/AR) content production purposes if necessary, with support for the free-d protocol so that it can accurately super-impose its tracking data onto a 3D space, the better to combine live footage of its subjects with VR/AR environments.

It even has enterprise-grade power supply ports such as Power over Ethernet Plus Plus (PoE++). All of this is contained in a relatively tiny, 8.16lb (~3.7kg) PTZ form-factor with modern tweaks such as LED status indicators on the brackets for its new integrated lens.

The BRC-AM7 is set to debut at the National Associations of Broadcasters (NAB) Show 2024 in Las Vegas from April 14 prior to its planned release in 2025.


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> Expert Reviews and News on Laptops, Smartphones and Tech Innovations > News > News Archive > Newsarchive 2024 04 > Sony BRC-AM7 touted to deliver next generation of pro-grade PTZ recording with AI-powered Auto Framing
Deirdre O'Donnell, 2024-04-10 (Update: 2024-04-10)