Sony BRAVIA XR (2023) TV prices and release dates for the US and Canada are unveiled
Sony's BRAVIA XR 2023 (or A/XnnL) TVs are about to hit North America, albeit in 4K/HDR form only this year. Nevertheless, the series offers OLED, Mini LED or Full Array LED form, which support Google TV across the board in this generation.
The latest BRAVIA XR TVs also boast Sony's newest Cognitive Processor XR platform and Acoustic Center Sync, which finds and converts the most central channel from a compatible own-brand soundbar into a given system's central speaker, which might make the whole home theater set-up as "immersive" as possible.
Then again, only the A80L can combine Sony's OLED and Acoustic Surface Audio+ technology, while the X90L (or Full Array) series focuses on a 120Hz refresh rate, HDMI 2.1 support and ALLM instead. The range is completed by 2 different X93L and X95L lines "with thousands of precisely controlled Mini LEDs", although only the X95L variants have XR Clear Image, XR 4K Upscaling and Acoustic Multi-Audio+.
The X90L has the broadest range of sizes and prices, from the cheapest US$$1,299.99 55-inch model to the 2023 BRAVIA XR TV range's only 98-inch unit, set at a whopping US$$9,999.99 MSRP. However, only the X93L has units available to order today, although it only joins the previous X9nK generation on sony.com for now, with availability through other channels such as Best Buy to follow.
Full pricing and release windows for the new Sony BRAVIA XR range is outlined below:
| Model | Class (size) | MSRP (USD) | MSRP (CAD) | Availability |
|---|---|---|---|---|
| BRAVIA XR A80L 4K HDR OLED | 55-inch Class (54.6-inch diagonal) | $1,899.99 | $2,399.99 | May 15, 2023 |
65-inch Class (64.5-inch diagonal) | $2,599.99 | $3,299.99 | May 15, 2023 | |
77-inch Class (76.7-inch diagonal) | $3,599.99 | $4,999.99 | May 15, 2023 | |
83-inch Class (82.5-inch diagonal) | $5,499.99 | $7,399.99 | June 2023 | |
| BRAVIA XR X90L 4K HDR Full Array LED | 55-inch Class (54.6-inch diagonal) | $1,299.99 | $1,599.99 | June 2023 |
65-inch Class (64.5-inch diagonal) | $1,599.99 | $1,999.99 | June 2023 | |
75-inch Class (74.5-inch diagonal) | $2,199.99 | $2,799.99 | June 2023 | |
85-inch Class (84.6-inch diagonal) | $3,299.99 | $3,999.99 | June 2023 | |
98-inch Class (97.5-inch diagonal) | $9,999.99 | $13,999.99 | July 2023 | |
| BRAVIA XR X93L 4K HDR Mini LED | 65-inch Class (64.5-inch diagonal) | $2,399.99 | $3,099.99 | May 1, 2023 |
75-inch Class (74.5-inch diagonal) | $3,299.99 | $4,199.99 | May 1, 2023 | |
85-inch Class (84.6-inch diagonal) | $4,999.99 | $6,299.99 | May 1, 2023 | |
BRAVIA XR X95L 4K HDR Mini LED | 85-inch Class (84.6-inch diagonal) | $5,799.99 | $6,999.99 | May 8, 2023 |
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