The 2023 Sony BRAVIA TV lineup is now available to pre-order in the UK and EU. The 4K BRAVIA XR range includes the X95L Mini LED, X90L Full Array LED, and A80L OLED models, alongside BRAVIA X85L Full Array LED and X75WL LED TVs. The new devices are offered in various sizes, from 43 to 98-in.
The Sony BRAVIA XR models use the Cognitive Processor XR to increase brightness, with the XR Clear Image tool to reduce noise and blur. The TVs feature Acoustic Center Sync, ensuring any external speakers work in harmony with the device’s built-in sound system, where compatible. Gaming features designed for the PlayStation 5 include Auto HDR Tone Mapping and an Auto Genre Picture Mode to enhance the image. You can connect the console via an HDMI 2.1 port for 4K@120 Hz gaming. Plus, a future firmware update will allow you to customize the screen size.
The cheaper BRAVIA models use the 4K HDR X1 Processor and feature X-Balanced Speaker units. All models in the 2023 lineup use Google TV and support Google Assistant voice commands. You can now pre-order the 2023 Sony BRAVIA TVs in the UK and EU, starting from £699 or €699 for the 43-in 75WL LED TV. The range-topping 98-in X90L model costs £8,999 or €9,999. A full price list can be found below.
2023 Sony Bravia TV line-up
4K HDR Mini LED TV BRAVIA XR-65X95L | 65-in | £2,899 | €2,899 |
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4K HDR Mini LED TV BRAVIA XR-75X95L | 75-in | £3,699 | €3,799 |
4K HDR Mini LED TV BRAVIA XR-85X95L | 85-in | £4,899 | €4,999 |
4K HDR Full Array LED TV BRAVIA XR-55X90L | 55-in | £1,599 | €1,699 |
4K HDR Full Array LED TV BRAVIA XR-65X90L | 65-in | £1,899 | €1,999 |
4K HDR Full Array LED TV BRAVIA XR-75X90L | 75-in | £2,699 | €2,699 |
4K HDR Full Array LED TV BRAVIA XR-85X90L | 85-in | £3,499 | €3,499 |
4K HDR Full Array LED TV BRAVIA XR-98X90L | 98-in | £8,999 | €9,999 |
4K HDR OLED TV BRAVIA XR-55A80L | 55-in | £2,399 | €2,399 |
4K HDR OLED TV BRAVIA XR-65A80L | 65-in | £2,999 | €3,099 |
4K HDR OLED TV BRAVIA XR-77A80L | 77-in | £4,499 | €4,799 |
4K HDR OLED TV BRAVIA XR-83A80L | 83-in | £5,499 | €5,999 |
4K HDR Full Array LED TV BRAVIA KD-55X85L | 55-in | £1,399 | €1,399 |
4K HDR Full Array LED TV BRAVIA KD-65X85L | 65-in | £1,599 | €1,599 |
4K HDR Full Array LED TV BRAVIA KD-75X85L | 75-in | £2,299 | €2,299 |
4K HDR LED TV BRAVIA KD-43X75WL | 43-in | £699 | €699 |
4K HDR LED TV BRAVIA KD-50X75WL | 50-in | £749 | €799 |
4K HDR LED TV BRAVIA KD-55X75WL | 55-in | £899 | €899 |
4K HDR LED TV BRAVIA KD-65X75WL | 65-in | £1,199 | €1,199 |
4K HDR LED TV BRAVIA KD-75X75WL | 75-in | £1,499 | €1,599 |