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Xiaomi claims to have ended 2021 with total smartphone shipments of just over 190 million units

The 12 Pro. (Source: Xiaomi)
The 12 Pro. (Source: Xiaomi)
Xiaomi has now released its financial performance report for 2021, a year in which the OEM now claims to have shipped a "record high" 190.3 million units. These sales netted the major smart-device company a net profit of nearly 70% more than that in 2020, derived from revenue that increased nearly 34% year-on-year (YoY). Xiaomi also shipped more premium phones worldwide compared to 2020.

Xiaomi has now released details on its smartphone business in 2021. Going by this report, apparently based on data from Canalys, it is safe to say the well-established OEM had a bumper year internationally as well as in its native market of China. It has now achieved top-5 status in 62 different markets worldwide, and is #1 in terms of market share in 14 of these regions.

In fact, Xiaomi now asserts that it sold 24 million premium (defined here as those starting at prices of €300 (~US$330) or more) phones worldwide. They made up 13% of the OEM's total shipments in 2021, compared to 7% for 2020 - a YoY growth of 160%.

These sales made for net profits clocking in at 22 billion yuan (~$3.46 billion), or 328.3 billion yuan (~$51.58 billion, or +33.5% YoY) in total takings, 49.8% (+33.7% YoY) of which came from non-Chinese market shipments.

Xiaomi attributes this success despite the "challenges" of 2021 to its "relentless efforts" in building its user-base in markets such as Europe, the Middle East and Latin America, not to mention the "top-notch" quality of its products and its commitment to proving itself as a premium brand.

The OEM also seems confident about a follow-up performance in 2022, thanks to its "smartphone x AIoT" strategy, as well as the success of a product cycle that has churned out commercial hits such as the 12 and Redmi K50 lines thus far.

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2022 03 > Xiaomi claims to have ended 2021 with total smartphone shipments of just over 190 million units
Deirdre O'Donnell, 2022-03-25 (Update: 2022-03-25)