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Xiaomi continues phenomenal rise to the top as +83% growth takes it past Apple as the world's second-largest smartphone brand

Xiaomi has enjoyed huge annual growth thanks to the popularity of devices such as the Mi 11 Ultra. (Image source: Xiaomi/Canalys - edited)
Xiaomi has enjoyed huge annual growth thanks to the popularity of devices such as the Mi 11 Ultra. (Image source: Xiaomi/Canalys - edited)
An incredible annual growth rate has given Xiaomi the ability to leapfrog over Apple and take up second place in the table of the world’s largest smartphone vendors for the second quarter of 2021. Samsung still remains at the top but could soon relinquish its position if Xiaomi continues its market assault with affordable smartphones.

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Xiaomi will be celebrating the fact that market analyst Canalys now places the Chinese OEM in second position in terms of largest smartphone company by unit shipments. Only Samsung shifted more devices in Q2 2021, gobbling up 19% of the share compared to 17% for Xiaomi. However, the annual growth rate suggests it won’t be long before Xiaomi also displaces Samsung, as the former enjoyed a huge +83% increase compared to just +15% for the Korean company.

While Apple has now had to take up third position in regard to volume of smartphones shipped (14% share), it’s unlikely this news will trouble Cupertino too much, as income remains considerably higher per unit than what Xiaomi receives for each of its device sales. According to the report, the average selling price for a Xiaomi smartphone is a massive 75% cheaper than a typical Apple iPhone and 40% lower than the average price of a Samsung device.

Xiaomi isn’t the only Chinese smartphone company making grand strides in this particular arena. Both OPPO and Vivo managed to occupy top five positions in the table, with 10% market share each. In terms of annual growth, OPPO just pipped Vivo with +28% to +27%, and if these high rates continue to grow or at least stay at this level, then either of these firms could also jump over Apple for higher positions in the near future. Overall, global smartphone shipments rose by 12% as the world struggles to achieve a sort of post-pandemic normality.

Buy the Xiaomi Mi 10T on Amazon

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Worldwide smartphone shipments Q2 2021. (Image source: Canalys)
Worldwide smartphone shipments Q2 2021. (Image source: Canalys)

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Daniel R Deakin
Daniel R Deakin - Managing Editor News - 2415 articles published on Notebookcheck since 2012
My interest in technology began after I was presented with an Atari 800XL home computer in the mid-1980s. I especially enjoy writing about technological advances, compelling rumors, and intriguing tech-related leaks. I have a degree in International Relations and Strategic Studies and count my family, reading, writing, and travel as the main passions of my life. I have been with Notebookcheck since 2012.
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2021 07 > Xiaomi continues phenomenal rise to the top as +83% growth takes it past Apple as the world's second-largest smartphone brand
Daniel R Deakin, 2021-07-16 (Update: 2021-07-16)