Xiaomi continues phenomenal rise to the top as +83% growth takes it past Apple as the world's second-largest smartphone brand
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Xiaomi will be celebrating the fact that market analyst Canalys now places the Chinese OEM in second position in terms of largest smartphone company by unit shipments. Only Samsung shifted more devices in Q2 2021, gobbling up 19% of the share compared to 17% for Xiaomi. However, the annual growth rate suggests it won’t be long before Xiaomi also displaces Samsung, as the former enjoyed a huge +83% increase compared to just +15% for the Korean company.
While Apple has now had to take up third position in regard to volume of smartphones shipped (14% share), it’s unlikely this news will trouble Cupertino too much, as income remains considerably higher per unit than what Xiaomi receives for each of its device sales. According to the report, the average selling price for a Xiaomi smartphone is a massive 75% cheaper than a typical Apple iPhone and 40% lower than the average price of a Samsung device.
Xiaomi isn’t the only Chinese smartphone company making grand strides in this particular arena. Both OPPO and Vivo managed to occupy top five positions in the table, with 10% market share each. In terms of annual growth, OPPO just pipped Vivo with +28% to +27%, and if these high rates continue to grow or at least stay at this level, then either of these firms could also jump over Apple for higher positions in the near future. Overall, global smartphone shipments rose by 12% as the world struggles to achieve a sort of post-pandemic normality.