Galaxy A, Redmi Note 8, and iPhone 11 lineups help Samsung, Xiaomi, and Apple fill all of the global top 10 smartphone share spots for Q1 2020

Market analyst Canalys has estimated the sell-in shipment figures for smartphones worldwide for the first quarter of this year. The top 10 places were all filled by devices from Apple, Xiaomi, and Samsung, with the Apple iPhone 11 smartphone by far the winner with over 18 million units delivered for the quarter. In comparison, the second-place Redmi Note 8 & 8T managed a figure of over 8 million units shipped.

Three lineups from these OEMs dominate the chart: the Apple iPhone 11 series, the Xiaomi Redmi Note 8 series, and the Samsung Galaxy A series. Apple has three entries in the chart, Xiaomi also has three, and Samsung has four of the spots filled. It’s worth pointing out that it’s Xiaomi’s Redmi brand that appears to be the star act for the Chinese OEM, thanks to its production of smartphones that offer an attractive combination of performance and affordability.

Canalys estimates that the total of iPhone 11 shipments for the quarter across all three models swallows up a mighty 10% of the overall global smartphone share. While clearly many smartphone users are attracted to midrange devices such as the Redmi Note 8 and Samsung Galaxy A51 because of their perceived good value for money, there’s no denying that a combination of brand loyalty, competent pricing strategy, and regional cuts has assisted the incredible shipment figures for the iPhone 11 series.