Xiaomi overtakes Samsung to become the best-selling smartphone brand in the world in June
Xiaomi has had a hell of a month. The company finished Q2 as the biggest smartphone brand in Europe, and the second-biggest company in the world. While the company's Q2 performance was impressive, it appears its sales in June were even more incredible.
According to a new report by Counterpoint Research, in June, Xiaomi actually eclipsed Samsung to become the best-selling smartphone company in the world. While this isn't much in the grand scheme—quarterly performance is the industry standard, not monthly metrics—it's still a big win for Xiaomi. The Chinese company has now become the first company, sans Apple, to overtake Samsung in a long while.
“China’s market grew 16% MoM in June driven by the 618 festival, with Xiaomi being the fastest growing OEM, riding on its aggressive offline expansion in lower-tier cities and solid performance of its Redmi 9, Redmi Note 9 and the Redmi K series," commented Counterpoint Senior Analyst Varun Mishra. "At the same time, due to a fresh wave of the COVID-19 pandemic in Vietnam, Samsung’s production was disrupted in June, which resulted in the brand’s devices facing shortages across channels. Xiaomi, with its strong mid-range portfolio and wide market coverage, was the biggest beneficiary from the short-term gap left by Samsung’s A series.”
This is performance that's unlikely to be sustainable, though, and we expect Samsung to regain pole position shortly. It is a win for Xiaomi nonetheless, and the company will be aiming straight for Samsung's crown after this.