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Xiaomi overtakes Samsung to become the best-selling smartphone brand in the world in June

Redmi Note 9 series sales have been cited as a big reason for this achievement. (Source: Xiaomi)
Redmi Note 9 series sales have been cited as a big reason for this achievement. (Source: Xiaomi)
After leapfrogging Apple to become the second-biggest smartphone brand in the world in Q2 '21, it appears Xiaomi temporarily sat at the top of the charts. A new report by Counterpoint reveals that the Chinese company was actually the best-selling smartphone company in the world in June.
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Xiaomi has had a hell of a month. The company finished Q2 as the biggest smartphone brand in Europe, and the second-biggest company in the world. While the company's Q2 performance was impressive, it appears its sales in June were even more incredible.

According to a new report by Counterpoint Research, in June, Xiaomi actually eclipsed Samsung to become the best-selling smartphone company in the world. While this isn't much in the grand scheme—quarterly performance is the industry standard, not monthly metrics—it's still a big win for Xiaomi. The Chinese company has now become the first company, sans Apple, to overtake Samsung in a long while.

“China’s market grew 16% MoM in June driven by the 618 festival, with Xiaomi being the fastest growing OEM, riding on its aggressive offline expansion in lower-tier cities and solid performance of its Redmi 9, Redmi Note 9 and the Redmi K series," commented Counterpoint Senior Analyst Varun Mishra. "At the same time, due to a fresh wave of the COVID-19 pandemic in Vietnam, Samsung’s production was disrupted in June, which resulted in the brand’s devices facing shortages across channels. Xiaomi, with its strong mid-range portfolio and wide market coverage, was the biggest beneficiary from the short-term gap left by Samsung’s A series.”

This is performance that's unlikely to be sustainable, though, and we expect Samsung to regain pole position shortly. It is a win for Xiaomi nonetheless, and the company will be aiming straight for Samsung's crown after this.

Buy the Redmi Note 10 on Amazon.

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Ricci Rox
Ricci Rox - Senior Tech Writer - 2000 articles published on Notebookcheck since 2017
I like tech, simple as. Half the time, you can catch me writing snarky sales copy. The rest of the time, I'm either keeping readers abreast with the latest happenings in the mobile tech world or watching football. I worked as both a journo and freelance content writer for a couple of years before joining the Notebookcheck team in 2017. Feel free to shoot me some questions on Twitter or Reddit if it so tickles thine fancy.
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2021 08 > Xiaomi overtakes Samsung to become the best-selling smartphone brand in the world in June
Ricci Rox, 2021-08- 5 (Update: 2021-08- 5)