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Samsung Galaxy S21 series sales show a massive 47% decline from the Galaxy S10

The Galaxy S21 Ultra was a massive improvement over the S20 Ultra but that doesn't seem to have helped. (Source: Samsung)
The Galaxy S21 Ultra was a massive improvement over the S20 Ultra but that doesn't seem to have helped. (Source: Samsung)
Samsung sales are declining. The company has recorded mostly negative sales metrics this year, and a new report estimates that the Galaxy S21 series has sold rather poorly, showing a 20% drop versus the S20 lineup, and a massive 47% decline when compared to the Galaxy S10 series.

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While the Samsung Galaxy S21 series was well-received, it appears that reception hasn't translated into sales at all. New sales numbers over the first six months of the S21 series on the market have now surfaced, and Samsung has a lot to worry about.

According to a report by Business Post, sales of the Galaxy S21 series across its first six months on the market are down 20% compared to last year's Galaxy S20 series. That's rather surprising, as the S20 series was considered to be a poor seller, prompting Samsung to price the S21 series lower. Compared to 2019's Galaxy S10, the S21 series shows a huge 47% decline in sales across the same period.

For raw numbers, the S21 sold 13.5 million units, the Galaxy S20 sold 17 million units, and the Galaxy S10 did an impressive 25.5 million units. This should be cause for worry for the decision-makers at Samsung, as steadily declining sales may herald a change in the status quo of the market. For what it's worth, though, the Galaxy S20 series had to contend with a pandemic, while the S21 arrived shortly before the start of the global chip shortage.

Xiaomi only just toppled Samsung to become the best-selling smartphone brand in Europe, and there's a chance that upheaval is down to Xiaomi cannibalizing Samsung sales in the premium segment. The South Korean company will have to do better with the Galaxy S22 series.

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Ricci Rox
Ricci Rox - Senior Tech Writer - 1995 articles published on Notebookcheck since 2017
I like tech, simple as. Half the time, you can catch me writing snarky sales copy. The rest of the time, I'm either keeping readers abreast with the latest happenings in the mobile tech world or watching football. I worked as both a journo and freelance content writer for a couple of years before joining the Notebookcheck team in 2017. Feel free to shoot me some questions on Twitter or Reddit if it so tickles thine fancy.
contact me via: @riccirox, LinkedIn
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2021 08 > Samsung Galaxy S21 series sales show a massive 47% decline from the Galaxy S10
Ricci Rox, 2021-08- 3 (Update: 2021-08- 3)