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Xiaomi steals Samsung's crown in Europe

Xiaomi Mi 11 Lite press renders, Xiaomi beats Samsung in Europe Q2 2021 (Source: Xiaomi)
Xiaomi Mi 11 Lite press renders (Source: Xiaomi)
While Samsung recorded a 7 percent drop over last year's second quarter, Xiaomi managed to achieve a solid climb of over 67 percent in the European market. This allowed the Chinese OEM to come first with 12.7 million units shipped in Q2 2021, while Samsung only shipped 12 million handsets in the region.
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Both loved and hated by many, Xiaomi is a company that nobody can ignore these days. Not long ago, Apple lost the second place in terms of global shipments to the Chinese OEM. Now, the time has come for Samsung to feel the pressure as shown by a recent report by Strategy Analytics, which reveals an impressive second quarter for everyone in Europe.

According to the aforementioned report, the European smartphone market went up by 14 percent compared to the second quarter of 2020, hitting the 50 million units mark. Xiaomi and Samsung control almost 50 percent of the market, with 12.7 million units (25.3 percent) and 12 million (24 percent) shipped. Although in third place, Apple managed a year-over-year jump of 15.7 percent and shipped 9.6 million handsets (19.2 percent market share).

However, the fourth and fifth places show very strong numbers. Chinese underdogs Oppo and Realme, although with a combined market share of less than 10 percent, managed to record year-over-year growth numbers of 180 percent and 1800 percent (yes, Realme shipped 1.9 million units and managed an insane growth of 1800 percent over last year's second quarter!).

Unfortunately, the second quarter wasn't great for the smaller brands present in Europe, which fell down by 20.1 percent over last year's figures and, according to Strategy Analytics, managed to ship 11.1 million units for a market share figure of 22.2 percent.

Buy the Xiaomi Mi 11 Lite (6/128 GB, International Version) on Amazon

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Codrut Nistor
Codrut Nistor - Senior Tech Writer - 5464 articles published on Notebookcheck since 2013
In my early school days, I hated writing and having to make up stories. A decade later, I started to enjoy it. Since then, I published a few offline articles and then I moved to the online space, where I contributed to major websites that are still present online as of 2021 such as Softpedia, Brothersoft, Download3000, but I also wrote for multiple blogs that have disappeared over the years. I've been riding with the Notebookcheck crew since 2013 and I am not planning to leave it anytime soon. In love with good mechanical keyboards, vinyl and tape sound, but also smartphones, streaming services, and digital art.
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Codrut Nistor, 2021-08- 3 (Update: 2021-08- 3)