Mi 11 Ultra and Mi 11 Pro sales rake in the equivalent of over US$182 million in 60 seconds for Xiaomi as the "SuperPhone" has its India price tag leaked
Yet again Xiaomi has been celebrating the kind of incredible smartphone launch that many other manufacturers would give their last chip for. The Chinese OEM just launched the Mi 11 Ultra and Mi 11 Pro in its home country, and it seems the general public just can’t get enough of these new Snapdragon 888-powered flagships, even at their high price points (which admittedly help boost the sales figures). Xiaomi executive Lu Weibing has taken to social media to announce the Mi 11 Ultra and Mi 11 Pro soaked up over 1.2 billion yuan in sales in one minute; the current exchange rate for that amount of yuan is US$182.9 million/€155.2 million.
Considering the combination of high-end configurations and the Xiaomi branding, it’s not massively surprising that the manufacturer is enjoying yet another successful product launch. The profit margin on each Xiaomi smartphone is allegedly very small (5%), so it does seem like the company tries to offer as much bang for the buck even with premium flagships. However, fans in India waiting for the Mi 11 Ultra, the “SuperPhone”, to launch in that country will apparently have to pay a little more than was possibly expected to get their hands on the device.
According to a report from Gadgets360, the Xiaomi Mi 11 Ultra will be priced at over ₹70,000 (US$955), presumably for the 8 GB + 256 GB model. The current price for this version of the Mi 11 Ultra in China is 5,999 yuan (US$914/₹67,000). The source points out that this is going to be the most-expensive Xiaomi smartphone product ever to launch in India, and because the device is being imported from China rather than produced in Xiaomi’s Indian manufacturing plants then there are extra costs involved. The Xiaomi Mi 11 Ultra “SuperPhone” will launch in India on April 23 and reportedly in Europe in late April for €1199.