Counterpoint: iPhone 12 Mini sales continue to flounder in Q1 2021 while the iPhone 12 dominates
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Analytics firm Counterpoint has now revealed its data for global smartphone sales for the first quarter of the year. As is tradition, Apple's smartphones dominate the list, with the iPhone 12 earning top spot as the best-selling smartphone in the world over the first three months of 2021.
In the report released a few days ago, the iPhone 12 earned first place on the list by accounting for 5% of all smartphones sold in Q1 2021. Its stablemates, the iPhone 12 Pro Max and iPhone 12 Pro follow right after with market shares of 4% and 3% respectively. Last year's iPhone 11 remains an incredibly attractive proposition, as it comes in fourth with 2% of all sales.
With the top four spots fully taken by Apple's devices, fifth place goes to Xiaomi's Redmi 9A, also with a 2% share. This trend of Xiaomi's current Redmi A device being the best-selling Android model goes back a few years, so it's no surprise. Following it in quick succession are the Redmi 9, the Galaxy A12, Redmi Note 9, Galaxy A21s, and the Galaxy A31. All budget devices. Buyers shopping for premium phones continue to prefer Apple's iPhones.
Interestingly, the iPhone 12 Mini fails to make the top ten. Neither does the iPhone SE from last year. While a case may be made for the two devices cannibalizing each other's sales, it's becoming increasingly evident that the majority of smartphone buyers just do not want smaller phones these days.