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iPhone 13 Mini sales continue to disappoint as rumors claim the iPhone 14 Mini may be axed

The iPhone 13 is Apple's sales juggernaut in China. (Source: Apple)
The iPhone 13 is Apple's sales juggernaut in China. (Source: Apple)
A report by Counterpoint Research has now provided a look at sales of Apple's iPhone 13 range in China. The iPhone 13 dominates as expected but the iPhone 13 Mini comes in last by quite the distance, further buttressing rumors of Apple axing the iPhone 14 Mini.

Apple brought some life back to the compact premium phone market with the iPhone 12 Mini back in 2020. The company followed it up with the iPhone 13 Mini last year, but it appears sales of the compact phone have disappointed—in China, at least.

A report released by Counterpoint Research on weekly iPhone sales in China has revealed how sales are spread across the various iPhone models in the market. The iPhone 13 leads the way with a massive 51% of sales, the iPhone 13 Pro Max coming in with 23%, followed by the iPhone 13 Pro with 21%. The iPhone 13 Mini? A paltry 5%.

While enthusiasts like to sing praises of compact phones, it appears that smaller phones just do not sell anywhere as near as bigger devices in the same lineup. The Galaxy S10e, for example, was also the lowest-selling device in the S10 series. 

There's an argument to be made for these numbers not telling the entire story, as they only provide a look at the Chinese market. Last year, however, the iPhone 12 Mini sold less than 20% of the regular iPhone 12 globally. Then, there was the excuse of the iPhone SE cannibalizing sales but the iPhone 13 Mini has no such defence. There's solid evidence of the mini iPhone simply selling poorly compared to its stablemates. According to leaker Digital Chat Station, Apple may opt out of making an iPhone 14 Mini. Sales figures considered, that wouldn't be a bad business decision.

Buy the iPhone 13 Mini on Amazon.

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Ricci Rox
Ricci Rox - Senior Tech Writer - 2333 articles published on Notebookcheck since 2017
I like tech, simple as. Half the time, you can catch me writing snarky sales copy. The rest of the time, I'm either keeping readers abreast with the latest happenings in the mobile tech world or watching football. I worked as both a journo and freelance content writer for a couple of years before joining the Notebookcheck team in 2017. Feel free to shoot me some questions on Twitter or Reddit if it so tickles thine fancy.
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2022 01 > iPhone 13 Mini sales continue to disappoint as rumors claim the iPhone 14 Mini may be axed
Ricci Rox, 2022-01-16 (Update: 2022-01-16)