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iPhone 12 unit sales crack 100 million in seven months

The iPhone 12 series have done well thus far. (Source: Apple)
The iPhone 12 series have done well thus far. (Source: Apple)
The latest report on iPhone sales has found that Apple shipped its 100th million unit of the latest 12 series by April 2021, 7 months after their launch. This is a feat the OEM has not achieved since the release of the 6 and 6 Plus in 2015. The iPhones 12 have also brought in 22% more revenue than their predecessors

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The iPhone 11 series passed the 100 million mark in terms of unit sales 9 months after their launch. However, the latest report from Counterpoint Research indicates that their successors have beaten them to this milestone by 2 months, thereby equalling the 6 series' record from 2015. 

Then again, this series consists of 4 variants (the Mini, vanilla 12, Pro and Pro Max) compared to 2 (the 6 and 6 Plus; then again, it was so successful it got what might be thought of as a second run: the 6s and 6s Plus). Of these, the Pro Max has proven the most successful of the most recent line, with 29% of its sales worldwide.

This most expensive variant and its siblings also brought in 22% more revenue than their 11-series counterparts within their first 7 months of being on the market. Counterpoint also now reports that the iPhones 12 have achieved "a record-high market share in the US since October 2020". Those findings apply to the first quarter of 2021, although the group expects the trend to continue into subsequent quarters.

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The iPhone 12s' 7-month sales match those of the 6 series. (Source: Counterpoint Research)
The iPhone 12s' 7-month sales match those of the 6 series. (Source: Counterpoint Research)
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Deirdre O'Donnell
Deirdre O'Donnell - Senior Tech Writer - 4198 articles published on Notebookcheck since 2018
I became a professional writer and editor shortly after graduation. My degrees are in biomedical sciences; however, they led to some experience in the biotech area, which convinced me of its potential to revolutionize our health, environment and lives in general. This developed into an all-consuming interest in more aspects of tech over time: I can never write enough on the latest electronics, gadgets and innovations. My other interests include imaging, astronomy, and streaming all the things. Oh, and coffee.
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2021 07 > iPhone 12 unit sales crack 100 million in seven months
Deirdre O'Donnell, 2021-07- 1 (Update: 2021-07- 1)