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Gargantuan iPhone 11 and iPhone 12 sales help Apple almost erase Motorola and Alcatel from the US market as the Pixel 4a and Pixel 5 just keep Google alive

The iPhone 11 and iPhone 12 (Pro model pictured) have sold in their millions in the US market. (Image source: Apple/Counterpoint - edited)
The iPhone 11 and iPhone 12 (Pro model pictured) have sold in their millions in the US market. (Image source: Apple/Counterpoint - edited)
A Counterpoint report has stated that Apple managed to sell over 9.5 million iPhones in the US market alone in December 2020. This gave the iPhone 12 maker a huge 64% of the market share, leaving Samsung in second on 20%. Google managed to claw back some share thanks to the Pixel 4a and Pixel 5, but Motorola and Alcatel are firmly in ZTE territory.
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Counterpoint Research has published a report detailing smartphone sales for the US market throughout 2020, with Apple ending the year with an astonishing sales record. According to the researchers, 14.9 million smartphones were sold (not just shipped) in the US in December 2020, with Apple accounting for 64% of the market share. This means around 9.54 million iPhones were snapped up in the final month of last year, leaving Apple far ahead of all its rivals in the US smartphone market. Such was Apple’s dominance throughout the year, with continued strong sales of the iPhone 11 series and the introduction of the iPhone 12 range, that it seems a few competitors are now facing obliteration while one company has already apparently been erased.

Samsung can thank healthy second and third quarter sales of the Galaxy S20 series for remaining in a reasonably strong position, although the yearly high market share of 33% (April and May) dropped considerably to the year-end figure of 20%. This means Samsung sold around 2.98 million phones in the US during December, while third-placed LG seemingly managed 1.19 million unit sales for 8% share. Both Korean companies have similar year-on-year market share figures: Samsung 20% (Dec 19) and 20% (Dec 20); LG 10% (Dec 19) and 8% (Dec 20). However, Apple has experienced a year-on-year increase from 49% to 64%, which must have come at a great cost for other smartphone manufacturers.

By July, Google certainly looked like it was going to be squeezed out of the US smartphone market, but fortunately the arrivals of the Pixel 4a in August (and the later-released 5G variant) and the Pixel 5 in late October kept the company alive thanks to their great camera equipment and guaranteed software support. However, while Apple hasn’t completely crushed Google yet, and it seems ZTE has been firmly removed from the market thanks to US sanctions, things are still looking precarious for Motorola and Alcatel. Both had meaty chunks of market share in December 2019, but by December 2020 those chunks had become slivers. The “Others” share, incorporating firms such as OnePlus, Lenovo, Xiaomi, etc. has also greatly diminished in the face of Apple’s onslaught.

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US market share Dec 19 - Dec 20. (Image source: Counterpoint)
US market share Dec 19 - Dec 20. (Image source: Counterpoint)
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Daniel R Deakin
Daniel R Deakin - Managing Editor News - 2418 articles published on Notebookcheck since 2012
My interest in technology began after I was presented with an Atari 800XL home computer in the mid-1980s. I especially enjoy writing about technological advances, compelling rumors, and intriguing tech-related leaks. I have a degree in International Relations and Strategic Studies and count my family, reading, writing, and travel as the main passions of my life. I have been with Notebookcheck since 2012.
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2021 02 > Gargantuan iPhone 11 and iPhone 12 sales help Apple almost erase Motorola and Alcatel from the US market as the Pixel 4a and Pixel 5 just keep Google alive
Daniel R Deakin, 2021-02- 7 (Update: 2021-02- 7)