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OnePlus makes it to the top of the Indian premium smartphone market again

The most popular premium phones in India over 2Q2020. (Source: Counterpoint Research)
The most popular premium phones in India over 2Q2020. (Source: Counterpoint Research)
Counterpoint Research has published its latest report on the premium (~US$400 or more) sector of India's smartphone market. It declined by 32% in the second quarter of 2020 (2Q2020) - although this drop was less severe than that of the entire market for the same quarter. OnePlus took the #1 spot here again, just edging Samsung out with a 29% share.
Deirdre O'Donnell,

Counterpoint Research has noted that the Indian premium smartphone market contracted by 32% in 2Q2020. However, this sector was not hit as hard as the overall space for such devices, which was found to have fallen by a total of 48% in the same 3 months.

The decline in the higher-end space (defined as those for devices costing INR 30,000 (~US$410) or more) was attributed to the lingering effects of the prolonged nationwide lockdown in response to the Covid-19 pandemic, during which "almost zero shipments" were completed at one point (April 2020 figures).

However, the premium sector may have bounced back thereafter, taking its "highest ever" share of the overall market (approximately 4%) in the same quarter. This was attributed in part to an appreciable diversity of products at this price range being available around that time, including OPPO's Find X2, Xiaomi's Mi 10 and Vivo's X50 Pro.

This may have helped the V19 smartphone from the latter OEM to take the #3 position in the Indian premium phone rankings by market share in 2Q2020, whereas the top 3 is normally virtually exclusively occupied by Apple, Samsung and OnePlus.

On that note, this company has taken its #1 spot back thanks to its latest 8 series. The vanilla model was the most popular premium device in 2Q2020, whereas the 8 Pro had the second highest share of the ultra-premium (>INR 40,000 or ~$550)) sector behind the Galaxy S20 Ultra. However, Apple retained the greatest share (42%) of the same by OEM, thanks to continuing demand for the iPhone 11 series in India.

OnePlus' journey back to the top of the Indian premium phone market. (Source: Counterpoint Research)
OnePlus' journey back to the top of the Indian premium phone market. (Source: Counterpoint Research)
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Deirdre O'Donnell, 2020-09- 6 (Update: 2020-09- 6)
Deirdre O'Donnell
I became a professional writer and editor shortly after graduation. My degrees are in biomedical sciences; however, they led to some experience in the biotech area, which convinced me of its potential to revolutionize our health, environment and lives in general. This developed into an all-consuming interest in more aspects of tech over time: I can never write enough on the latest electronics, gadgets and innovations. My other interests include imaging, astronomy, and streaming all the things. Oh, and coffee.