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Apple regains crown as biggest smartphone maker in Q4 2020 thanks to bombastic iPhone 12 series sales

iPhone 12 series sales numbers have been almost ridiculous. (Source: NextPit)
iPhone 12 series sales numbers have been almost ridiculous. (Source: NextPit)
Apple ended 2020 on a historic high by shipping over 90 million smartphones in the quarter. That achievement—an all-time record—saw the American company overthrow Samsung to become the number one smartphone maker in the world across the quarter.
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Last year, Xiaomi temporarily dethroned Apple to become the second-largest smartphone OEM by market share. Of course, that was before the release of Apple's devices for the year, so it's no surprise that the Cupertino-based company has now taken back its place, and gone a step further by whopping Samsung to the top spot.

In a report published by analytics firm IDC, Apple overthrew Samsung to become the biggest smartphone OEM in Q4 2020. The American company sold 90.1 million smartphone units across the quarter; Samsung a distant second with 73.9 million units shipped. Xiaomi came in third with 43.3 million, OPPO in fourth with 33.8 million, and Huawei completing the top five with 32.3.

Apple's performance, in particular, was quite historic. The company's aforementioned 90.1 million units shipped makes for an all-time smartphone record shipment by an OEM in a quarter. That was, of course, down to the success of the iPhone 12 series, with the diversified lineup managing to cater to different demographics. Apple's performance also contributed to a strong year-on-year 4.3% growth for global smartphone shipments.

Buy the iPhone 12 Pro on Amazon.

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Ricci Rox
Ricci Rox - Senior Tech Writer - 1867 articles published on Notebookcheck since 2017
I like tech, simple as. Half the time, you can catch me writing snarky sales copy. The rest of the time, I'm either keeping readers abreast with the latest happenings in the mobile tech world or watching football. I worked as both a journo and freelance content writer for a couple of years before joining the Notebookcheck team in 2017. Feel free to shoot me some questions on Twitter or Reddit if it so tickles thine fancy.
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2021 01 > Apple regains crown as biggest smartphone maker in Q4 2020 thanks to bombastic iPhone 12 series sales
Ricci Rox, 2021-01-29 (Update: 2021-01-29)