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Mi Mix 4 becomes Xiaomi's latest sales triumph with the potential equivalent of US$300 million in reservations

The Xiaomi Mi Mix 4 costs from 4,999 yuan (US$771) to 6,299 yuan (US$971). (Image source: Xiaomi/CNN - edited)
The Xiaomi Mi Mix 4 costs from 4,999 yuan (US$771) to 6,299 yuan (US$971). (Image source: Xiaomi/CNN - edited)
Early reports in regard to potential sales figures for the Xiaomi Mi Mix 4 have indicated that once again the Chinese company has a massive smash hit on its hands. The Mi Mix 4 comes in four configuration variants and has a starting price of 4,999 yuan (US$771). Two retail platforms alone have registered over 350,000 reservations.

It’s possible Xiaomi has already raked in the equivalent of around US$300 million with the Mi Mix 4, which was only officially released on August 10. The pricing strategy for the latest entrant to the Mi Mix line is incredibly aggressive, no doubt encouraging Xiaomi’s fans to reserve the Mi Mix 4 in their hundreds of thousands. With the base 8 GB + 128 GB configuration Xiaomi Mi Mix 4 costing 4,999 yuan (US$771) and offering an under-display camera, 108 MP main sensor, 120 W wired charging, SD 888+ processor, and so much more, it’s easy to see why the phone is seemingly selling by the truckload.

The estimated US$300 million figure comes from a report by MyDrivers that states 350,000 Mi Mix 4 reservations had already been made across the JD.com and TMall retail platforms. The average price over the four configurations is 5,599 yuan (US$864), which when multiplied by 350,000 is just short of two billion yuan: 1,959,650,000 yuan or around US$302.4 million. Of course, it’s likely there will be more pre-orders made for the cheaper Xiaomi Mi Mix 4 models but in turn there are also likely to be many more reservations that have been made via other platforms.

It’s an incredible sales feat, which seems to have already massively outweighed the 500 million yuan investment required just for the Mi Mix 4’s camera under panel (CUP) technology research. Xiaomi’s product page for the Mi Mix 4 has been updated with the information that all four variants are already temporarily out of stock before the official sales date of August 16. Interestingly, Xiaomi executive Pan Jiutang has commented that the pricing for the Mi Mix 4 is “crazy”, and it appears smartphone shoppers in China have been taking advantage of that craziness.

Buy the Xiaomi Mi 10T on Amazon

Xiaomi Mi Mix 4 China USA UK Europe Australia India Singapore
8 GB + 128 GB 4,999 yuan US$771 £557 €658 AU$1,051 ₹57,370 SG$1,048
8 GB + 256 GB 5,299 yuan US$817 £590 €698 AU$1,114 ₹60,829 SG$1,111
12 GB + 256 GB 5,799 yuan US$894 £646 €763 AU$1,219 ₹66,568 SG$1,216
12 GB + 512 GB 6,299 yuan US$971 £702 €829 AU$1,325 ₹72,305 SG$1,320

Source(s)

MyDrivers (1/2 - in Chinese) & Xiaomi (in Chinese)

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Daniel R Deakin
Daniel R Deakin - Managing Editor News - 2697 articles published on Notebookcheck since 2012
My interest in technology began after I was presented with an Atari 800XL home computer in the mid-1980s. I especially enjoy writing about technological advances, compelling rumors, and intriguing tech-related leaks. I have a degree in International Relations and Strategic Studies and count my family, reading, writing, and travel as the main passions of my life. I have been with Notebookcheck since 2012.
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2021 08 > Mi Mix 4 becomes Xiaomi's latest sales triumph with the potential equivalent of US$300 million in reservations
Daniel R Deakin, 2021-08-12 (Update: 2021-08-12)