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Leak inquisition continues as Xiaomi hits media company with US$155k fine for Mi Mix 4 leak

The Mi Mix 4 was leaked comprehensively before release. (Source: Xiaomi)
The Mi Mix 4 was leaked comprehensively before release. (Source: Xiaomi)
Xiaomi has now continued its war against leaks by slamming a media company with a huge US$155k fine for leaking the Mi Mix 4 before launch last week. This comes after similar moves by Samsung and Apple to restrict an industry that has become the bread and butter of tech journalism over the years.

The war against leaks continues. Last year, Xiaomi threatened brimstone on a media house that leaked the Mi 10 Ultra ahead of launch. Something similar happened before the Mi Mix 4 was launched last week, and the company's stance on leaks appears to be unchanged.

Two days before the Mi Mix 4 was released, a new leak detailed the device in its entirety, revealing Xiaomi press material and all information about the flagship phone. The leak appears to have been from a media company, and the smartphone maker has promptly hit the company with a massive CNY 1,000,000 fine. That converts into about US$155,000 and should dissuade similar occurrences in the future.

While Xiaomi is well within its right to pursue the case in this manner—non-disclosure agreements were broken without a doubt—some may consider this to be excessive. Pre-launch leaks hardly do any damage to sales after all. On the contrary, they create hype for fans. The true danger here, however, is to leakers who have no such legally binding agreements with the company. Samsung, last month, for example, issued copyright strikes on media showcasing unreleased products. Again, legally correct by the company—but perhaps a tad unnecessary.

Buy the Mi 11 Lite 5G on Amazon.

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Ricci Rox
Ricci Rox - Senior Tech Writer - 2319 articles published on Notebookcheck since 2017
I like tech, simple as. Half the time, you can catch me writing snarky sales copy. The rest of the time, I'm either keeping readers abreast with the latest happenings in the mobile tech world or watching football. I worked as both a journo and freelance content writer for a couple of years before joining the Notebookcheck team in 2017. Feel free to shoot me some questions on Twitter or Reddit if it so tickles thine fancy.
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2021 08 > Leak inquisition continues as Xiaomi hits media company with US$155k fine for Mi Mix 4 leak
Ricci Rox, 2021-08-15 (Update: 2021-08-15)