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Apple reportedly unleashes its lawyers on various creators in a bid to stop leaks

Apple did not appreciate all the AirPods Max leaks. (Source: Apple)
Apple did not appreciate all the AirPods Max leaks. (Source: Apple)
Apple releases products that are often hotly anticipated, and are thus usually subject to a constant flow of pre-launch leaks in an almost inevitable fashion. Now, it seems the Cupertino giant has taken issue with all these spoilers, as it has reportedly engaged legal firms to target those who generate renders to get them to desist from this activity.

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The constant flow of Apple product leaks might serve as an indicator of their popularity, as well as that of their brand. However, the Cupertino behemoth apparently experiences this situation very differently, as it has reportedly hired lawyers in various different countries in a new effort to turn this faucet off for good.

The Netherlands-based CAD artist Jermaine Smit, also known as Concept Creator, is one target of this new wave of Apple-sponsored legal action. Smit claims to have received a letter instructing him to put an end to this activity. 

This missive apparently specifically refers to an image depicting the AirPods Max, released by Smit in collaboration with the leaker Jon Prosser. Posted in September 2020, the image does indeed closely (albeit not absolutely) resemble what emerged later as Apple's inaugural own-brand wireless headphones.

Smit asserts that this render was generated based on information freely available online at the time. However, Apple maintains that such practices are damaging to its business, as they curb any element of surprise or suspense involved in its product launches (admittedly, it has a point there).

On the other hand, Smit, who has found the letter sent to this effect "an unpleasant surprise", has expressed doubt and uncertainty as to how he will proceed with his career in the future.

Furthermore, Apple's new anti-leak actions may have similar impacts on the lives of other content creators worldwide, not to mention the consumers who may benefit from their leak-based work, which, if nothing else, may help inform buying decisions well in advance.

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Deirdre O'Donnell
Deirdre O'Donnell - Senior Tech Writer - 4217 articles published on Notebookcheck since 2018
I became a professional writer and editor shortly after graduation. My degrees are in biomedical sciences; however, they led to some experience in the biotech area, which convinced me of its potential to revolutionize our health, environment and lives in general. This developed into an all-consuming interest in more aspects of tech over time: I can never write enough on the latest electronics, gadgets and innovations. My other interests include imaging, astronomy, and streaming all the things. Oh, and coffee.
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2021 06 > Apple reportedly unleashes its lawyers on various creators in a bid to stop leaks
Deirdre O'Donnell, 2021-06-26 (Update: 2021-06-26)