Apple reportedly unleashes its lawyers on various creators in a bid to stop leaks
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The constant flow of Apple product leaks might serve as an indicator of their popularity, as well as that of their brand. However, the Cupertino behemoth apparently experiences this situation very differently, as it has reportedly hired lawyers in various different countries in a new effort to turn this faucet off for good.
The Netherlands-based CAD artist Jermaine Smit, also known as Concept Creator, is one target of this new wave of Apple-sponsored legal action. Smit claims to have received a letter instructing him to put an end to this activity.
This missive apparently specifically refers to an image depicting the AirPods Max, released by Smit in collaboration with the leaker Jon Prosser. Posted in September 2020, the image does indeed closely (albeit not absolutely) resemble what emerged later as Apple's inaugural own-brand wireless headphones.
Smit asserts that this render was generated based on information freely available online at the time. However, Apple maintains that such practices are damaging to its business, as they curb any element of surprise or suspense involved in its product launches (admittedly, it has a point there).
On the other hand, Smit, who has found the letter sent to this effect "an unpleasant surprise", has expressed doubt and uncertainty as to how he will proceed with his career in the future.
Furthermore, Apple's new anti-leak actions may have similar impacts on the lives of other content creators worldwide, not to mention the consumers who may benefit from their leak-based work, which, if nothing else, may help inform buying decisions well in advance.