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Apple reputedly planning to refresh the AirPods Max, but not with a second-generation model

The AirPods Max may arrive in new colours this year, but there will not be a second-generation model. (Image source: Ervo Rocks)
The AirPods Max may arrive in new colours this year, but there will not be a second-generation model. (Image source: Ervo Rocks)
According to a report, Apple is considering refreshing the AirPods Max, as it did with the iPhone 12 mini. A new model is not forthcoming though, for one reason or another.

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The AirPods Max has proven immensely popular so far, going off the rush Apple experienced when pre-orders went live. According to Bloomberg, Apple has 'only recently caught up with demand' for AirPods Max, although it does not disclose why the company struggled until now.

The demand for AirPods Max has not encouraged Apple to develop a follow-up, though. Apparently, Apple is not working on a second-generation model, so do not expect a refreshed model to arrive this year. Arguably, high demand for the current model negates the need to release an improved model, so Apple may be riding that wave until demand drops.

To that end, Bloomberg claims that Apple has discussed launching new colour variations. Presumably, the company would do so to maintain or improve demand, as it has done with the iPhone 12 mini or iPhone 12 and their new purple colours. It is unclear when Apple would release the AirPods Max in new colours; currently, it sells its US$549 headphones in five colours.

Purchase the Apple AirPods Pro on Amazon

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Source(s)

Bloomberg via MacRumors, Ervo Rocks - Image credit

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Alex Alderson
Alex Alderson - Senior Tech Writer - 4123 articles published on Notebookcheck since 2018
Prior to writing and translating for Notebookcheck, I worked for various companies including Apple and Neowin. I have a BA in International History and Politics from the University of Leeds, which I have since converted to a Law Degree. Happy to chat on Twitter or Notebookchat.
contact me via: @aldersonaj
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2021 05 > Apple reputedly planning to refresh the AirPods Max, but not with a second-generation model
Alex Alderson, 2021-05-31 (Update: 2021-05-31)