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Fitbit's success in the wearables market is due to its popularity among older consumers, new study finds

Fitbit may owe its market share to uptake by older users. (Source: iMore)
Fitbit may owe its market share to uptake by older users. (Source: iMore)
At least 60% or more of US consumers aged 55 years or more favor Fitbit when buying a wearable. This is due to the demand for smartwatches and fitness trackers in the relevant age ranges. However, Apple is more popular among those aged 18 to 24.

Apple, Fitbit, Garmin and Samsung are amongst the biggest players in the US wearables space. A recent study by Parks Associates broke this market down by age-range. It found that, among American households with high-speed internet polled, 68% of the respondents aged 55 to 64 years owned a Fitbit device.

In addition, 60% of the participants aged 65 years or more owned a wearable from the same brand. This may be due to a stronger interest in health-tracking as opposed to general device functions among more senior consumers. Ironically, the new study recommended that wearable companies diversify in terms of features and functions in order to succeed in the market as researched.

On that note, it was also concluded that 79% of those who owned Samsung wearables regularly received message or email notifications on these devices, as did 75% of Apple Watch owners. Furthermore, such users were more likely to use their wearable to access information such as weather or news updates, not to mention control their music, compared to those associated with other brands.

This may or may not be good news for Google, a company that has recently absorbed Fitbit. The OEM is thought to have done so as part of a new "land-grab" for consumer data, most likely related to health and fitness.

A new breakdown of wearable uptake by age. (Source: Parks Associates)
A new breakdown of wearable uptake by age. (Source: Parks Associates)
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2019 12 > Fitbit's success in the wearables market is due to its popularity among older consumers, new study finds
Deirdre O Donnell, 2019-12-12 (Update: 2019-12-12)
Deirdre O'Donnell
I became a professional writer and editor shortly after graduation. My degrees are in biomedical sciences; however, they led to some experience in the biotech area, which convinced me of its potential to revolutionize our health, environment and lives in general. This developed into an all-consuming interest in more aspects of tech over time: I can never write enough on the latest electronics, gadgets and innovations. My other interests include imaging, astronomy, and streaming all the things. Oh, and coffee.