Fitbit announces a new free trial of its Premium features to help combat the coronavirus pandemic
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The prevailing CoViD-19 pandemic and the resultant social shift toward voluntary isolation may have large swathes of the population at a loose end while being simultaneously on edge about their health. Those who own a Fitbit-branded device may now have more to do to alleviate both issues, however.
This company's CEO, James Park, has released a statement on its response to the public health crisis. It includes a roll-out of a new 90-day trial of this software ecosystem's Premium mode for all who use its hardware. This includes approximately 40 unlocked pieces of normally paid own-brand content, along with over 150 others (e.g. workouts) from third parties who also contribute to the platform.
The Premium level also engages with the user to generate personalized programs and advice. Therefore, this may give users more constructive things to do during this often-obligatory alone-time. It is accessed from the Fitbit app, although users in some areas may have to stream its content through mobile devices or PCs instead.
Meanwhile, this wearables company has stepped up further by also extending new levels of private and secure access to its vast and valuable health-dataset for medical professionals at work in this situation. Finally, it has again highlighted the fact that its devices were found to be significantly more effective in detecting relevant symptoms in a recent Lancet study of personal electronics in diagnostic applications.