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Apple still dominates smartwatch market, sees 51% growth in Q3 sales

Image via Apple
Image via Apple
Apple continues to dominate the smartwatch market; 47.9% of smartwatches sold in Q3 2019 were from Apple. The company enjoyed a 51% year-over-year growth from Q3 2018, bumping sales to 6.8 million units during the past quarter. Samsung and Fitbit trailed behind Apple with 1.9 and 1.6 million units sold, respectively, in Q3 2019.

Despite speculation of its slowdown and reversal, the smartwatch market is continuing to grow. According to a report released by Strategy Analytics, the smartwatch industry saw a 42% growth in Q3 with Apple (unsurprisingly) leading the charge.

Apple saw a massive 51% year-over-year (YoY) growth in Q3 2019, selling 6.8 million units and continuing its massive sales lead over rivals. That’s thanks in part to the new Apple Watch Series 5, which was released on September 20. Samsung earned silver this past quarter, selling 1.9 million units (up from 1.1 in Q3 2018, a 73% YoY gain). Fitbit claimed third place, increasing sales to 1.6 million units in Q3 2019 from 1.5 million in Q3 2018, a 7% increase. All other manufacturers sold a combined 3.9 million units, a 34% increase from the 2.9 million units collectively sold in Q3 2018.

Apple now accounts for 47.9% of the global smartwatch market. Compared to second-place Samsung’s 13.4% market share, the Cupertino Colossus has a near-stranglehold on smartwatches. The Apple Watch continues to sell like gangbusters in the face of alternative devices from Samsung, Fitbit, Casio, Fossil, and others.

These numbers may shift once Google completes its acquisition of FitBit. Google has a large reserve of capital that it may use to push harder into the smartwatch market. Considering most wearables run either Apple’s watchOS or Samsung’s Tizen software, Google has a lot of ground to make up if Wear OS devices are to claim market dominance.

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2019 11 > Apple still dominates smartwatch market, sees 51% growth in Q3 sales
Sam Medley, 2019-11- 8 (Update: 2019-11- 8)
Sam Medley
Sam Medley - Review Editor - @samuel_medley
I've been a "tech-head" my entire life. After graduating college with a degree in Mathematics, I worked in finance and banking a few years before taking a job as a Systems Analyst for my local school district. I started working with Notebookcheck in October of 2016 and have enjoyed writing news articles and notebook reviews. My areas of interest include the business side of technology, retro gaming, Linux, and innovative gadgets. When I'm not hunched over an electronic device or writing code for a new database, I'm either outside with my family, playing a decade-old video game, or sitting behind a drum set.