A new Moto 360 smartwatch is coming, but not from Motorola

The Moto 360 was once one of the most popular Android-based smartwatches, but it died an early death in 2017. Now the smartwatch has risen from the dead, though in name only. A 3rd generation Moto 360 was unveiled today, but it won’t be made by Motorola.

Rather, the Moto 360 3rd gen (or Moto 360 3, as we’ll call it) will be manufactured by a company called eBuyNow, an electronics manufacturer that focuses on finding “precise gaps in the consumer electronics industry.” The new owner of the Moto 360 brand apparently thinks the smartwatch market is ripe for the picking, despite Apple, Samsung, and Fitbit ruling the roost.

The new Moto 360 will run on Qualcomm’s Snapdragon Wear 3100 SoC, 1 GB of RAM, and 8 GB of storage. It will also have a heart rate monitor, support for NFC, and a GPS module. The display is a 1.2-inch circular OLED screen (a mainstay of the Moto 360 line) with a 360x360 resolution.

The watch will feature two buttons on the right side, the upper of which rotates like a traditional watch crown. Powering everything is a 355 mAh battery that eBuyNow claims can be fully charged in an hour.

You can slap the new Moto 360 on your wrist for a cool US $350, making it considerably more expensive than other Wear OS watches. Preorders will start next month, and the watch will be available in stores in December.