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Rumor | OnePlus will bring its TVs to the European market soon

A OnePlus TV. (Source: OnePlus)
A OnePlus TV. (Source: OnePlus)
OnePlus' CEO, Pete Lau, has reportedly told several journalists that his company is planning to launch its smart screens in Europe soon. The OEM now has several TVs to its name, but has yet to sell any of them in that region. However, it now seems to believe that the time to start is at hand,

OnePlus' top executive has reportedly hinted to some in the media that the OEM is on the brink of a smart TV launch in Europe for the first time. The company has been in the market for these devices since 2019, and yet has never launched this product line to a region that is often key to it in terms of other products.

However, according to a new WinFuture leak, OnePlus is now nearly ready to offer TVs to European customers. Then again, these new claims do not come with specific details on the lines or models OnePlus might offer in Europe. Its line of TVs are headlined by the more premium Q1 and Q1 Pro, although it has diversified into the affordable U- and Y-series since then.

The timing of OnePlus' alleged decision might strike one as a little odd, especially in light of the EU-wide lockdowns of 2020 and 2021, which might have provided better conditions for a company looking to break into a new regional smart TV market.

On the other hand, the OEM may have held off until now to see how well the rest of its ecosystem products (some of which have been designed to sync with and even control own-brand TVs) were selling in Europe before completing the portfolio of products available to the region.

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Deirdre O'Donnell
Deirdre O'Donnell - Senior Tech Writer - 5109 articles published on Notebookcheck since 2018
I became a professional writer and editor shortly after graduation. My degrees are in biomedical sciences; however, they led to some experience in the biotech area, which convinced me of its potential to revolutionize our health, environment and lives in general. This developed into an all-consuming interest in more aspects of tech over time: I can never write enough on the latest electronics, gadgets and innovations. My other interests include imaging, astronomy, and streaming all the things. Oh, and coffee.
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2021 05 > OnePlus will bring its TVs to the European market soon
Deirdre O'Donnell, 2021-05-18 (Update: 2021-05-18)