OnePlus launches a new line of affordable smart TVs

OnePlus has teased its upcoming line of affordable smart TVs for quite some time now. The company has just launched three new TVs that should give Xiaomi, TCL, and VU a run for their money. The 'flagship' OnePlus TV U retails at a hefty INR 49,999 (US$670) for the 55-inch model, while the more 'entry-level' OnePlus TV Y costs INR 22,999 (US$307) and INR 12,999 (US$173) for the 43-inch and the 32-inch versions, respectively. The OnePlus TV U will be up for sale on Amazon starting July 5th. The OnePlus TV Y series is expected to follow suit, but the exact date is unknown.

The OnePlus TV U is a step down from the company's existing OnePlus TV Q line of smart TVs. However, it comes with the same 55-inch screen size and 4K display resolution but skips on the QLED panel. It is compatible with HDR 10, HDR 10+, and HLC standards. OnePlus claims that the TV covers 93% of the DCI-P3 color gamut, which is quite impressive for a TV at that price point. It also comes with a MEMC chip, Noise Reduction, Dynamic Contrast, Colour Space Mapping, and OnePlus's proprietary Gamma Color Magic chip. The TV sports razor-thin bezels and has a 95% screen-to-body ratio. The audio is taken care of by four 30W speakers complete with Dolby Atmos.

The OnePlus TV Y series lacks some of the bells and whistles of its 4K-ready sibling. For starters, the display resolution maxes out at 1080p for the 43-inch model and 720p for the 32-inch version. Additionally, both TVs come with 20W speakers. They do, however, retain OnePlus' Gamma Color Magic chip.

The OnePlus Series Y and Series U smart TVs run Android 9.0 Pie out of the box, allowing users to download a host of apps from the Google Play Store. All three TVs are pre-loaded with popular streaming apps such as Netflix, Amazon Prime Video, Hotstar, Zee5, and more. It also comes with a load of OnePlus-specific apps such as OnePlus Connect, which lets you control your TV using a smartphone. One can also issue voice commands to the TV using Google Assistant and Alexa.