OPPO joining OnePlus by entering the crowded affordable smart TV market to take on Realme, Redmi, and Xiaomi
A recent Weibo post from OPPO has revealed the company’s intention to release a smart TV. The BBK Electronics-owned firm has just released new products such as the OPPO Band series and OPPO Enco W51 headphones, and it appears an OPPO smart TV is the next in line. A roadmap published on the Chinese social network simply depicted a drawn outline of a television with the word “TV” written under it. However, OPPO is known for pricing its products at an affordable level, so the same can be expected for an upcoming OPPO smart TV.
Another BBK Electronics-owned property, OnePlus, is also reportedly planning an entry into the competitive affordable smart TV market in India and China. The company already has the OnePlus TV Q1 and OnePlus TV Q1 Pro in its product lineup, but these are priced at ₹69,900 (US$923) and ₹99,900 (US$1,320), respectively. A more affordable smart TV from OnePlus should cost around ₹15,000 (US$198) for an entry-level set. OnePlus’ founder, Pete Lau, has already informed Indian customers to be prepared for a July 2 launch.
OPPO and OnePlus will be competing against some very strong rivals, with the Realme Smart TV priced at ₹12,999 (US$172) for the 32-inch device while over in China smart TV buyers will undoubtedly be tempted with products like the Redmi Smart TV X55 that is currently selling at 1,699 yuan (US$240). Then, of course, there is the comprehensive Xiaomi Mi TV range available in both countries, with prices starting at ₹12,499 (US$165; 32-inch 4A Pro) and 599 yuan (US$85; 32-inch Xiaomi TV 4A), respectively. Smart TVs are rapidly becoming part of a buyer’s market.