OnePlus will unveil new, low-cost smart TVs in India on July 2
OnePlus CEO Pete Lau stated in an interview earlier that the company has a barrage of 'affordable' products in the works. One of those products happens to be the OnePlus Z, which will likely be unveiled on July 10. There's a range affordable TVs in the works too, by the looks of it.
Pete Lau tweeted earlier today that the company plans on releasing a range of low-cost TVs in India. OnePlus' current offerings start at Rs 69,990($926,) putting it beyond the reach of most consumers. Furthermore, there are only 2 SKUs on the market, which feature 55-inch 4K QLED panels.
It shouldn't be long before we get to see what OnePlus has in store for us, as Pete mentioned that the TVs would be unveiled on July 2. We're probably looking at toned-down versions of OnePlus' existing lineup with smaller screen sizes, resolution, and even the type of panel used.
Economic Times speculates that OnePlus's upcoming line of smart TVs will retail around $200 for the base model, where it will compete with market behemoths like Xiaomi, TCL, and even newcomers such as Realme and Nokia.
OEMs are increasingly hopping on the smart TV bandwagon, as the Indian smartphone market is quite saturated. OnePlus is perceived as a premium brand in the country, so its new range of TVs should sell reasonably well.