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OnePlus registers a mysterious new trademark with the USPTO

OnePlus files a new trademark. (Source: OnePlus)
OnePlus files a new trademark. (Source: OnePlus)
OnePlus is a smartphone OEM that may have started out as a "flagship killer", but has branched out into additional areas such as audio accessories and smart TVs since then. Now, it appears it may have another new project underway, which may have started by filing a new trademark application with the United States Patents and Trademarks Office (USPTO).
Deirdre O'Donnell,
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OnePlus is a company that can be said to have finally realized its patent ambition to become a household name in the area of mobile and smart devices. Now, there is evidence that the company is planning to extend its reach further still. 

This may be done through as-yet unknown product or service under a new sub-brand called Nord by OnePlus. This name has been claimed as a trademark in the form of an application with the USPTO. It falls into the international primary class of 042.

This category encompasses a range of technology- or science-related services, research or development, including that on hardware, software and storage solutions. However, there is a chance it may not be the latter, as OnePlus has also just announced a new initiative by which its smartphone customers get up to 3 months' worth of access to Google One for free.

The OEM's new trademark application has only just been accepted by the USPTO, having originally been submitted on March 26, 2020. Therefore, it may still be some time before OnePlus releases any further details on this possible new "Nord"-themed venture.

OnePlus' new trademark. (Source: USPTO)
OnePlus' new trademark. (Source: USPTO)

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Deirdre O'Donnell
Deirdre O'Donnell - Senior Tech Writer - 4045 articles published on Notebookcheck since 2018
I became a professional writer and editor shortly after graduation. My degrees are in biomedical sciences; however, they led to some experience in the biotech area, which convinced me of its potential to revolutionize our health, environment and lives in general. This developed into an all-consuming interest in more aspects of tech over time: I can never write enough on the latest electronics, gadgets and innovations. My other interests include imaging, astronomy, and streaming all the things. Oh, and coffee.
contact me via: LinkedIn
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2020 06 > OnePlus registers a mysterious new trademark with the USPTO
Deirdre O'Donnell, 2020-06- 9 (Update: 2020-06-10)