OnePlus posts a ~400% increase in its European sales for 2021's first quarter
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The OnePlus 9 series has launched without quite attaining the maximal critical acclaim for its new Hasselblad-branded cameras for which the OEM might have hoped. Nevertheless, the company now claims that the flagship phones have helped propel it to new heights of success (if not the actual moon) in Europe.
This is based on its reported sales performance in this region for 1Q2021. They include sales and revenue increases of nearly 400% and 300% respectively. This growth is mostly built on the OEM's flagship line (e.g. the 8T, 9 or 9 Pro): it contributed 65% of these sales, with the rest coming from the emerging mid- to budget-range Nord (such as the N10 and N100) series.
OnePlus has noted that the more northerly countries of the zone are where it is most popular: its sales there grew by over 300% YoY. The OEM also now claims to be ranked as a top 3 smartphone brand in Finland and Denmark, and to have the #1 5G phone and #2 Android device in general in the same countries respectively.
Despite this, OnePlus states that Germany and the UK are still among "the highest contributors to our revenue" by country in Europe. Furthermore, the 9 Pro was the "best-selling" smartphone on its launch day on Amazon Spain and France.
The OEM attributes all this progress to strategies such as breaking into new price tiers (such as €400-500) of the 5G phone market and to successful entries into the Romanian, Hungarian and Estonian markets.