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OnePlus posts a ~400% increase in its European sales for 2021's first quarter

OnePlus had a very good quarter in Europe. (Source: OnePlus)
OnePlus had a very good quarter in Europe. (Source: OnePlus)
OnePlus has released the results for its business in the European region for the first quarter of 2021 (1Q2021). The OEM asserts that sales in this market have increased by 388% compared to 1Q2020, leading to revenues of 286% more year-on-year (YoY). It also claims to be in the top 3 among smartphone brands in multiple countries of this zone.

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The OnePlus 9 series has launched without quite attaining the maximal critical acclaim for its new Hasselblad-branded cameras for which the OEM might have hoped. Nevertheless, the company now claims that the flagship phones have helped propel it to new heights of success (if not the actual moon) in Europe.

This is based on its reported sales performance in this region for 1Q2021. They include sales and revenue increases of nearly 400% and 300% respectively. This growth is mostly built on the OEM's flagship line (e.g. the 8T, 9 or 9 Pro): it contributed 65% of these sales, with the rest coming from the emerging mid- to budget-range Nord (such as the N10 and N100) series.

OnePlus has noted that the more northerly countries of the zone are where it is most popular: its sales there grew by over 300% YoY. The OEM also now claims to be ranked as a top 3 smartphone brand in Finland and Denmark, and to have the #1 5G phone and #2 Android device in general in the same countries respectively.

Despite this, OnePlus states that Germany and the UK are still among "the highest contributors to our revenue" by country in Europe. Furthermore, the 9 Pro was the "best-selling" smartphone on its launch day on Amazon Spain and France.

The OEM attributes all this progress to strategies such as breaking into new price tiers (such as €400-500) of the 5G phone market and to successful entries into the Romanian, Hungarian and Estonian markets.

Shop the OnePlus 9 series on Amazon.com

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OnePlus' new 1Q2021-in-Europe infographic. (Source: OnePlus)
OnePlus' new 1Q2021-in-Europe infographic. (Source: OnePlus)

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Deirdre O'Donnell
Deirdre O'Donnell - Senior Tech Writer - 4233 articles published on Notebookcheck since 2018
I became a professional writer and editor shortly after graduation. My degrees are in biomedical sciences; however, they led to some experience in the biotech area, which convinced me of its potential to revolutionize our health, environment and lives in general. This developed into an all-consuming interest in more aspects of tech over time: I can never write enough on the latest electronics, gadgets and innovations. My other interests include imaging, astronomy, and streaming all the things. Oh, and coffee.
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2021 04 > OnePlus posts a ~400% increase in its European sales for 2021's first quarter
Deirdre O'Donnell, 2021-04-29 (Update: 2021-04-29)