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OnePlus 9 officially slated for March 23 launch, will debut new Hasselblad-tuned cameras in a partnership worth US$150 million

The OnePlus 9 series smartphones will be the first to debut a new partnership with Hasselblad. (Image: OnePlus)
The OnePlus 9 series smartphones will be the first to debut a new partnership with Hasselblad. (Image: OnePlus)
OnePlus has officially locked in March 23 as the date that it will launch its new 2021 OnePlus 9 series of smartphones. Headlining the show will be the company’s new camera partnership with high-end camera maker Hasselblad, a relationship in which OnePlus is said to have invested US$150 million to make happen.
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Chinese smartphone maker OnePlus will launch its eagerly anticipated OnePlus 9 series of smartphone on March 23 the company has announced. The date aligns with a recent tip by leaker Evan Blass who said that pre-orders for the new OnePlus 9 series smartphones will also start on March 23. Although we’ve already known through leaks for several weeks that OnePlus has teamed with camera giant Hasselblad to imbue its expertise in the new OnePlus 9 cameras, it is not surprising to see new relationship front and center in the press release materials.

In a statement, OnePlus CEO Pete Lau had this to say:

With OnePlus’ top-of-the-line hardware and computational photography and Hasselblad’s rich aesthetic knowledge in traditional photography, I am confident that the OnePlus 9 Series will be a major leap forward in our ability to deliver a premium, flagship camera.

In the past couple of years, it has become increasingly apparent that a key differentiator between flagship smartphones is camera performance (along with rear camera housing design). OnePlus says that it has invested US$150 million in what is a three-year partnership (at least initially) on the development of OnePlus smartphone cameras. Kicking things off, the OnePlus 9 series cameras will see improvements made to color tuning and sensor calibration. A new Hasselblad Pro mode also adds support for 12-bit RAW photos, HDR video recording and support for 4K 120 fps and 8K 30 fps video. Future smartphones from OnePlus will see Hasselblad’s involvement deepen.

Buy the OnePlus 8 Pro from Amazon.

A leaked image of the upcoming OnePlus 9 Pro. (Image: Dave Lee)
A leaked image of the upcoming OnePlus 9 Pro. (Image: Dave Lee)

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Sanjiv Sathiah
Sanjiv Sathiah - Senior Tech Writer - 1231 articles published on Notebookcheck since 2017
I have been writing about consumer technology over the past ten years, previously with the former MacNN and Electronista, and now Notebookcheck since 2017. My first computer was an Apple ][c and this sparked a passion for Apple, but also technology in general. In the past decade, I’ve become increasingly platform agnostic and love to get my hands on and explore as much technology as I can get my hand on. Whether it is Windows, Mac, iOS, Android, Linux, Nintendo, Xbox, or PlayStation, each has plenty to offer and has given me great joy exploring them all. I was drawn to writing about tech because I love learning about the latest devices and also sharing whatever insights my experience can bring to the site and its readership.
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2021 03 > OnePlus 9 officially slated for March 23 launch, will debut new Hasselblad-tuned cameras in a partnership worth US$150 million
Sanjiv Sathiah, 2021-03- 8 (Update: 2021-03- 8)