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The OnePlus 9 series makes ~US$46 million in 10 seconds on its Chinese-market release

OnePlus 9 sales start in China. (Source: OnePlus)
OnePlus 9 sales start in China. (Source: OnePlus)
OnePlus has contributed to what is already an action-packed day for the mobile device market by releasing its new 9 flagship series in China. It has announced that the 2 phones combined raked in 300 million yuan (nearly US$46 million) in the first 10 seconds of this event. This performance outdoes that of the 8 series this time last year by a considerable margin.

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Xiaomi may have drawn a lot of today's techie attention with the second half of its 2021 product mega-launch today. However, that did not dissuade a rival in this space, OnePlus, from going ahead with the release of its new 9 and 9 Pro smartphones in the same country on the same day.

The OEM has announced that it has already netted the equivalent of ~US$45.6 million as a result of this event. Moreover, it asserts that the Hasselblad-branded devices took only 10 seconds to reach this milestpreone. For context, their predecessors the 8 and 8 Pro reportedly took 1 minute to hit 100 million yuan (~$15 million) in revenue on their own first day on the Chinese market.

OnePlus also released its first-gen Watch today in its home market (whereas it is slated for releases in April 2021 for various other regions). It costs 999 yuan (~$153, whereas the vanilla 9 phone starts at 3,799 yuan  ($582), with the 9 Pro goes for 4,999 yuan ($766) at least. Meanwhile, their global open sales are still scheduled to begin from tomorrow (March 31, 2021).

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Deirdre O'Donnell
Deirdre O'Donnell - Senior Tech Writer - 4217 articles published on Notebookcheck since 2018
I became a professional writer and editor shortly after graduation. My degrees are in biomedical sciences; however, they led to some experience in the biotech area, which convinced me of its potential to revolutionize our health, environment and lives in general. This developed into an all-consuming interest in more aspects of tech over time: I can never write enough on the latest electronics, gadgets and innovations. My other interests include imaging, astronomy, and streaming all the things. Oh, and coffee.
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2021 03 > The OnePlus 9 series makes ~US$46 million in 10 seconds on its Chinese-market release
Deirdre O'Donnell, 2021-03-30 (Update: 2021-03-30)