Huami officially changes its name to Zepp Health
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Huami Corporation originally gained recognition as the ODM for the Xiaomi Mi Band line of fitness trackers. It subsequently struck out on its own through its Amazfit line of wearables, which now range from the experimental flexible-display X to the broadly-appealing, affordable Bip series. Now, it has announced a name change that, as it believes, will keep this success going.
It has announced that it has officially (and legally, pending regulatory approval) transformed into Zepp Health Corporation, a rebadging that applies to all of its markets worldwide and every aspect of its business: even its New York stock exchange (NYSE) ID is now ZEPP.
This transition has been in the works since it bought the Zepp (a company originating in Silicon Valley with an association with health technology) brand recently: for example, Huami wearables have paired to phones using the app of this name for quite a while now.
The company has adopted this name across the board in an effort to underpin the connection between human welfare and technology that, as it asserts, it represents. Huami - sorry, Zepp Health - has also done this to hammer the fact that it is no longer merely a wearables-maker home.
Indeed, it asserts that it has also "developed a platform of proprietary technology including AI chips, biometric sensors, and health data algorithms". Using this, not to mention its new name, it intends to expand into many more areas of health tech, including connected health products, analytics for insurers and precision, possibly actually clinical, sensors.
To this end, the company has secured "strategic partnerships" with companies in these fields such as Hyperfine, Promaxo and Prudential Asia, to bring these goals to fruition. Finally, the corporation has declared that "Zepp" is more universal across cultures and languages, as well as simply easier to say.
However, it has yet to outline the effect this change will have on Amazfit and the brand recognition it has built up, not to mention that of its various series, which have multiplied to include GTS, GTR, Stratos and T-Rex to date.