Xiaomi Mi Band success story continues as the Mi Smart Band 4 becomes the world's best-selling wearable band
Xiaomi has posted yet another achievement on its Twitter account, this time pertaining to wearables. According to research carried out by market analyst firm Canalys, the Mi Smart Band 4 has become the number one best-selling wearable band in the world. The impressive title is based on the amount of estimated shipments carried out between Q3 2019 and Q1 2020.
There is actually plenty of fierce competition in the activity tracker/smart bracelet space; the Xiaomi Mi Band 4 has had to fight off rivals such as the Huawei Band 4, Honor Band 5, and Fitbit Inspire HR. It’s a crowded market, so it takes something special to stand out. With the recent introduction of the Mi Band 5 (which will be known globally as the Mi Smart Band 5), Xiaomi seems to have successfully bolstered its position in the wearables market. In fact, it wasn't that long ago that the company was celebrating 100 million wearables shipped between 2014 and 2019.
It appears that Xiaomi hit the ground running upon the release of the original Mi Band in 2014 and has not stopped running since. The company found the sweet spot for balancing price and features, helping it to shift over 10 million units of the original Mi Band in just nine months. The Mi Band 2 took just two months to enjoy one million sales, which was trumped by the Xiaomi Mi Band 3 that took barely 17 days to rack up one million sales. But even 17 days seems like a long time when you learn how long it took Xiaomi to sell one million units of the Mi Band 4: Eight days!
It wouldn’t be surprising if the Mi Band 5 has already broken that incredible record set by its predecessor for one million sales, as it is constantly selling out in China as soon as stocks are replenished. The Mi Smart Band 5 global variant will soon be available in Europe too (July 15), giving the latest wearable from Xiaomi the opportunity to catch up with the amazing success of the Mi Smart Band 4/Mi Band 4.