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The smartwatch market grew by 20% in the first half of 2020, driven by devices from Huawei, Garmin and Apple

Year-on-year changes in the smartphone market. (Source: Counterpoint Research)
Year-on-year changes in the smartphone market. (Source: Counterpoint Research)
The smartwatch market continued to flourish in the first 6 months of 2020 (1H2020), with Apple, Garmin and Huawei as its new top 3 brands. This growth was seen worldwide, albeit particularly in India, the US and Europe. The demand for these wearables is linked to the increased regard for personal health in a new report from Counterpoint Research.
Deirdre O'Donnell,

The smartwatch market has not been affected by the general downturn that has affected other device categories such as smartphones. This is in accordance with a new report from Counterpoint, a group that has found the sector for these wearables had grown by 20% in 1H2020. It also saw shipments of approximately 42 million units for the same period.

The market leader in this case has not changed, however: Apple still takes the #1 spot, having increased its share to 51.4% compared to 43.2% in 1H2019. Garmin rose to second place with 9.4% of the market, and Huawei is now next in the rankings with 8.5%. It made a 57% year-on-year (YoY) gain to get there, whereas Samsung was knocked out of its 1H2019 #2 position into fourth for the same half of 2020.

The rest of the individual brands with significant chunks of the smartwatch market included Amazfit, Fitbit and Fossil. Counterpoint noted that Garmin's success was due to a 31% YoY increase in demand for its Forerunner and Fenix series, whereas Huawei's success was mainly attributed to enthusiasm for the Watch GT 2, especially in Asian markets. Apple, on the other hand, seemed to mostly base its lead on the strength of the Watch 5.

On that note, India saw the greatest YoY growth (57%) in the 1H2020 smartwatch market when broken down by region. Europe also exhibited good gains, as did the US (9% and 5% YoY respectively), despite the economic impact exerted by Covid-19. In terms of smartwatch software, WearOS was found to have retained its approximate 10% share of the global market, although obviously watchOS had much more. However, other platforms such as LiteOS and Amazfit OS are encroaching on them with speed.

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Deirdre O'Donnell, 2020-08-29 (Update: 2020-08-29)
Deirdre O'Donnell
I became a professional writer and editor shortly after graduation. My degrees are in biomedical sciences; however, they led to some experience in the biotech area, which convinced me of its potential to revolutionize our health, environment and lives in general. This developed into an all-consuming interest in more aspects of tech over time: I can never write enough on the latest electronics, gadgets and innovations. My other interests include imaging, astronomy, and streaming all the things. Oh, and coffee.