The market analysis group IDC has reported that the wearables market grew by 29.7% YoY in 1Q2020. It may have done even better, had not its watch (both basic and smart) sector declined by 7.1% compared to 1Q2019. The new study concluded that this was due not particularly to a lack of demand for these products as to supply issues linked to the Covid-19 pandemic situation.
However, the other main sectors of this market - those for hearables (as in earphones, headphones and so on) and band-style wrist-worn devices - reportedly did markedly well in this quarter. This was found to be due to the launch of new products such as the Charge 4 series and the Mi Band 3i.
Accordingly, the top 5 brands in the 1Q2020 wearables market were Apple, Xiaomi, Samsung, Huawei, and Fitbit (in that order). Of these, Samsung exhibited the greatest YoY growth, although it did post a decline of 7.2% in the watch sector.