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Consumer tech sales figures in the US are set to show positive change for the last quarter of 2020

Consumer tech may have a relative boom in 4Q2020. (Source: Pixabay)
Consumer tech may have a relative boom in 4Q2020. (Source: Pixabay)
The Covid-19 pandemic often has connotations of economic downturn and general consumption-insecurity. Nevertheless, the US consumer tech sector is now projected to grow by 18% year-on-year for the final quarter of 2020 (4Q2020), whereas this figure was 4% in 4Q2019. This increase is thought to be connected to the need for remote working and learning equipment, particularly laptops and monitors.
Deirdre O'Donnell,
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A new market research report indicates that the consumer tech market in the US may grow by as much as 18% year-on-year (YoY) in 2020, compared to +4% YoY in 4Q2019. Unsurprisingly, this upward trend is thought to be due to the continuing need for devices that support working or learning from home.

By contrast, sales of traditional "back to school" supplies (such as...well, I think they used to be called "pens") fell by 32% YoY for the relevant period (taken here as the seven weeks leading up to August 8, 2020). Meanwhile, the numbers of laptops, monitors and external webcams including those that connect via USB sold rose by 51%, 79% and 116% respectively during the same period.

Despite these positive trends, the pandemic has taken a toll as well. Research also estimates that overall US tech revenue will fall to US$406.8 billion, or -2.2%, by the end of 2020, which will make the first year in which the market has posted a loss since 2009.

Then again, certain individual sectors of the same are now believed to do well as a whole. They include software and streaming services, health trackers and 5G smartphones, the shipments of which are thought to increase by 14% (to a worth of $86 billion), 75% (to 10 million units) and 800% (to 14 million units) compared to 2019. The takings from 5G devices are thought to add up to no less than $11 billion (+665% YoY).

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Deirdre O'Donnell
Deirdre O'Donnell - Senior Tech Writer - 4252 articles published on Notebookcheck since 2018
I became a professional writer and editor shortly after graduation. My degrees are in biomedical sciences; however, they led to some experience in the biotech area, which convinced me of its potential to revolutionize our health, environment and lives in general. This developed into an all-consuming interest in more aspects of tech over time: I can never write enough on the latest electronics, gadgets and innovations. My other interests include imaging, astronomy, and streaming all the things. Oh, and coffee.
contact me via: LinkedIn
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2020 10 > Consumer tech sales figures in the US are set to show positive change for the last quarter of 2020
Deirdre O'Donnell, 2020-10-21 (Update: 2020-10-21)