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Apple Watch Series 3 and Series 5 sales help sink Samsung in the growing North America wearables market

The Apple Watch Series 5 costs from US$399 at the Apple US online store. (Image source: Apple - edited)
The Apple Watch Series 5 costs from US$399 at the Apple US online store. (Image source: Apple - edited)
Apple has maintained a strong regional share for the North America wearables market and even enjoyed growth in terms of amount of units shipped. Discounted Apple Watch Series 3 devices and the popularity of the Series 5 smartwatches have contributed to a steep decline for Samsung in this particular sector.
Daniel R Deakin,

It seems there is no slowing down for the popularity of Apple Watch wearables. A report from market analyst Canalys has declared the Cupertino-based company the champion of this particular sector in North America for the second quarter of this year. The Q2 2020 results for Apple were 3.2 million units shipped with a regional share of 37.6%. While the latter figure slipped a little from Q2 2019’s result of 37.9%, the amount of units shipped was up from 2.9 million.

While great deals on the Apple Watch Series 3 have helped sales, with the smartwatch enjoying 30% year-on-year growth according to Canalys, it is actually the newer Apple Watch Series 5 that is the device to beat at the moment. The fifth-generation Apple smartwatch was apparently the best-selling wearable in North America for the quarter, which is not surprising when you factor in the decent Apple S5 SoC and handy features such as global emergency calling and the presence of a magnetometer.

Garmin and Verizon Wireless have also increased shipments, the latter by +478% thanks to the GizmoWatch range and Verizon Care Smartwatch. Fitbit’s shipments are down, but the company still retains a solid position as the number two wearables firm in the North American market. However, Samsung has plummeted by 48% over the year in terms of units shipped (0.4 million vs. 0.8 million) and regional share has more than halved. With the Apple Watch 6 launching this week, Apple might soon be outshipping its main rivals by even more than the current 7:1 ratio.

Q2 2020 figures. (Image source: Canalys)
Q2 2020 figures. (Image source: Canalys)
Apple vs rivals. (Image source: Canalys)
Apple vs rivals. (Image source: Canalys)

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2020 09 > Apple Watch Series 3 and Series 5 sales help sink Samsung in the growing North America wearables market
Daniel R Deakin, 2020-09- 8 (Update: 2020-09- 8)
Daniel R Deakin
Daniel R Deakin - Managing Editor News
My interest in technology began after I was presented with an Atari 800XL home computer in the mid-1980s. I especially enjoy writing about technological advances, compelling rumors, and intriguing tech-related leaks. I have a degree in International Relations and Strategic Studies and count my family, reading, writing, and travel as the main passions of my life. I have been with Notebookcheck since 2012.