Smart TV shipments may grow by about 57 million until 2025
Smart TVs are already a thriving market, with approximately 209 million units shipped last year. This number is projected to grow to 266 million by 2025. This represents a compound annual growth rate (CAGR) of 4.1% over those 6 years.
This is not the highest rate of growth in the world, to be fair; however, it could indicate that the devices in question have taken over from "dumb" TVs as the go-to big-screen for the home and have now reached a comfortable majority.
The latest market analysis on this subject also points out that OEMs may have to fight for this relatively small piece of future pie by offering the best interface or OS for their respective new releases.
This kind of TV is mainly used to consume content, obviously. However, they have another rapidly-emerging use case, which is a sort of "master control" for the other screens, sensors and devices around the home. These might include security cameras, smart assistant devices and general smart-home components.
Smart TV shipments are also thought to benefit from consumer demand for displays that can use the increasing portfolio of 4K content produced by platforms such as Netflix. (Strangely, the new report failed to mention any impact of its immediate successor, 8K, on these figures.) In terms of region, this market may continue to be led by APAC: China is thought to be capable of commanding up to 25% of it until 2025.
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