The TV is still the preferred device for content consumption: new report
A new report into audio-visual media consumption among US households with broadband internet has shown that the TV has yet to be replaced as the most common device used for this activity. It indicates that this platform represents just over 50% of the same, in fact. The participants in the study were found to spend an average of 20 hours watching a TV, compared to 4 hours with a phone's screen.
This behavior did vary across age groups, however. Those aged between 16 and 24 years were found to use PCs and TVs to watch videos for an equal amount of time per week (an average of 16 hours). In terms of content type, over 25% reported that they enjoyed traditional, regional broadcast channels the most. Then again, 71% of these households also held streaming-service subscriptions.
Of these, approximately 50% paid for Netflix, whereas 38% had Prime Video. Then again, the participants also consumed content besides video: about 20% were found to be Pandora users, whereas those aged between 18 and 34 years spent an average of 5 hours listening to podcasts. However, video remained extremely prominent in this study: it also concluded that the total time spent watching them increased by 33% year-on-year from 2018 to 2019.
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