OnePlus unleashes the 10 Pro on the international market
OnePlus has now introduced its latest premium smartphone, the 10 Pro, in a livestreamed event. The OEM saw fit to turn this YouTube-hosted show into some kind of Shark Tank-themed skit, just possibly as a dig at a certain former executive and his new company's upcoming crowdfunding campaign.
Whatever the reason for this strange choice, OnePlus could afford to have fun with its freshly-completed 10 Pro launch as the phone's specs and features, its set of rear cameras tuned in partnership with Hasselblad included, are of course already out there thanks to the company's new flagship launch cycle.
Then again, there is 1 potentially major difference between the phone's well-publicized Chinese-market variant and its new international model, and that is the software that it runs. OnePlus touts OxygenOS (OOS) 12.1 as an Android 12 skin developed in collaboration with over 30,000 users worldwide thanks to its beta program.
Despite this, the increasing cominality between this ROM and ColorOS can still be picked out, particularly in its stock icons, Hyper Boost for gaming and overall UI esthetic. Nevertheless, the latest versions of many OOS-specific features are to be found, such as its Shelf, game space, stock gallery app and Canvas AoD.
OnePlus also asserts that the flagship's privacy- and security-related features are "unique" to OOS 12.1. It also insists that the latest iteration will uphold it developmental reputation for a "burdenless" UX with "fast and smooth" performance. To this end, international 10 Pro units will ship with the same TÜV SÜD "fluency rating" as those currently on ColorOS 12.1.
The 10 Pro has been released to Europe and India in the same 8GB/128GB and 12GB/256GB configuations as its standard version in China (with no sign of the Extreme Edition in sight). They are priced at €899 (~US$998) and €999 (~$1,109) respectively in Europe.
In India (despite originally teasing the audience with the prospect of an INR 80,000 (~$1,055) price tag), they will be INR 66,999 (~$883) and 71,999 (~$949) respectively. North American fans get just 1 price of US$899, and, unfortunately, this is because the 8GB RAM option will be the only one available in that region.
OnePlus projects that it will start general sales for the 10 Pro in India and Europe on April 5, 2022, and on April 14 in North America. Finally, it has been able to arrange a series of pop-ups, carrier tie-ins and a range of sales-channel options for the phone across its 3 main international regions in 2022.