LG announces pricing for new OLED B4, OLED C4, OLED G4 and OLED M4 Smart TVs

LG has now officially confirmed European pricing for its latest crop of OLED Smart TVs. To recap, the company showcased the B4, C4, G4 and M4 series over two months ago during CES 2024 in Las Vegas. Incidentally, the confirmation of European pricing has arrived about two weeks after LG outlined US pricing for the same TVs, full details of which we have covered separately.

In summary, LG reserves its new MLA OLED panels for the G4 and M4 TVs, which start at €2,799 and €4,999, respectively. Additionally, this new panel technology only scales to 83-inch panels. As a result, LG's new 97-inch TVs make do with 120 Hz refresh rates rather than the 144 Hz refresh rate that its smaller siblings support. Nonetheless, all C4 models should be about 30% brighter than their predecessors.

Please note that LG will not begin selling any of these new TVs in Europe until the beginning of April at the earliest. Unfortunately, this applies only to OLED C4 and OLED G4 models. By contrast, LG will hold OLED B4 models back until May, while the OLED M4 series will not be ready until 2H 2024. At any rate, Full European pricing for LG's 2024 OLED TVs is as follows: