Deal | LG promises best price yet for evo G4 2024 OLED TV during new sale

LG has hit back at Amazon Prime Day 2024 with its latest promotion - nonetheless, it is a new chance for consumers to finally avail of an excuse to upgrade their home theater set-up with some OLED.

The Black Friday in July event is touted to unlock "the lowest price ever" on the 2024 version of the OLED evo G4 - so long as you want (and can accommodate) the TV's 77-inch SKU (the OLED77G4WUA). 

It started at $4,599, but costs $3,999.99 during the sale - although Amazon has rebounded with a slightly better discount to $3,699.99.

Alternatively, the 77-inch version (or OLED77C4PUA) of the evo C4 - another 2024 LG OLED TV albeit with an older processor, downgraded internal audio and lesser Brightness Booster algorithms - is $2,799 (or $899 less its RRP) on either lg.com or Amazon.

LG's Black Friday in July 2024 deals also include a free installation or wall-mounting service, although a buyer will have to buy the mount or stand in question themselves.

Disclaimer: Notebookcheck is not responsible for price changes carried out by retailers. The discounted price or deal mentioned in this item was available at the time of writing and may be subject to time restrictions and/or limited unit availability.