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Jabra pitches the new Enhance Plus TWS earbuds at those with mild to moderate hearing loss

The new Enhance Plus earbuds. (Source: Jabra)
The new Enhance Plus earbuds. (Source: Jabra)
Jabra aims to cater for the millions of users in the United States affected by mild or moderate hearing loss with the new Enhance Plus wearables. They are touted to combine the size and convenience of TWS products with "advanced hearing technology", and might well be the first in a wave of products compatible with the FDA's potentially upcoming Over-The-Counter (OTC) Hearing Aid criteria.

Jabra cites stats such as a figure of "over 50 million American adults" who currently live with some level of hearing loss without necessarily realizing that they do in marketing its new Enhance Plus buds. They are slated to combine personalized hearing assistance with a "miniaturized" and "organic" style.

The buds' design is rated to make them up to "40% smaller than leading small true wireless earbuds in the market". Nevertheless, they are also touted to pack the "advanced" tech necessary to deliver "individualized situational hearing enhancement" in everyday human interaction, while also boosting their quality in typical call and audio use. This is partially handled through their smartphone app, which includes a speech-filter picker and a customizable audio profile.

Jabra also mentions quad-mic background noise suppression, although overt active noise cancellation is not referenced here. The Enhance Plus buds are also rated to last up to 10 hours per charge, or up to 30 hours thanks to their charging case, and for some unspecified level of water and dust resistance.

The OEM also claims that the Enhance Plus buds have also passed the FDA's 510(k) regulatory requirements for self-fit hearing aids. On that note, Jabra also notes that it is anticipating the federal authority's proposed new category of Over-The-Counter (or OTC) hearing aids, intended to make it easier for US consumers to access treatment and interventions in this often overlooked area of health.

Despite this, sets of Jabra Enhance Plus earbuds will only be available through select hearing-care clinics in the US on their February 25, 2022 release. They are currently projected to cost US$799 on this date.

The Enhance Plus buds with their case. (Source: Jabra)
The Enhance Plus buds with their case. (Source: Jabra)


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> Expert Reviews and News on Laptops, Smartphones and Tech Innovations > News > News Archive > Newsarchive 2022 02 > Jabra pitches the new Enhance Plus TWS earbuds at those with mild to moderate hearing loss
Deirdre O'Donnell, 2022-02-13 (Update: 2022-02-13)