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IFA 2019 | Hisense showcases its new QLED XD and Sonic Laser TVs

The Hisense 85-inch QLED XD 8K TV in Berlin. (Source: Hisense)
The Hisense 85-inch QLED XD 8K TV in Berlin. (Source: Hisense)
Hisense has brought some new and large TVs to show off at this year's IFA. They include an 85-inch QLED XD panel that is also 8K and voice-command responsive. The company also showed off a new Sonic Laser product, which is the first of its kind capable of scaling down to 75 inches.

Hisense has shown off some of its latest TVs at IFA. The banner product here was probably the 85-inch QLED XD 8K TV. It has extremely thin bezels on 3 sides, although there is a chin at the bottom. Furthermore, there is in fact a narrow secondary screen under this component, which as Hisense claims is present to house the sensors necessary for voice-command features. It can also act as a real-time ticker-tape of sorts for information such as content titles.

This 85-inch product is yet to be released; however, it is a variant of an existing 75-inch QLED XD flatscreen. This TV, which is also 8K, is on sale in some regions such as China. It may not be OLED, but the OEM claims that a monochrome layer of LCDs under the visible color layer of the same blocks pixels whenever they are supposed to reproduce blacks. This, therefore, may enhance accuracy on screen, and also confers a static contrast rate of 1:100,000.

Laser TVs are an alternative format that may take over from OLED one day. They are associated with potentially high picture quality, as the lasers in question emit light directly without the need for reference to the color filters on which conventional panels may rely.

However, this display type does not often fit into the consumer-grade category as it is still difficult to fit them into smaller (as in, less than 100-inch) sized products. However, Hisense has solved this issue to some degree with its first 75-inch Sonic Laser TV. This product has also been on view at IFA 2019.


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Deirdre O Donnell, 2019-09- 8 (Update: 2019-09- 8)