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US consumers reportedly prefer Hisense TVs over those of this brand's competitors

tHE Hisense H8F Android TV. (Source: Hisense)
tHE Hisense H8F Android TV. (Source: Hisense)
A number of 'new brands' are emerging rapidly in the US smart TV market, despite being less than readily associated with this product category. Prominent examples include Hisense, TCL and Vizio. Recent research indicates that, of these, Hisense is regarded as the superior option among US customers.

The electronics OEM Hisense claims that a study conducted by Wakefield Research states that its latest Android TV is preferred among US consumers compared to similar products from its competitors, Vizio and TCL. When asked about which applicable device had a high-quality viewing experience, 83% of the customers surveyed reported that they believed Hisense delivered this property, whereas 57% and 47% respectively believed that Vizio and TCL could do the same.

79% of these consumers also agreed that Hisense was linked to high-quality audio, whereas 54% and 49% stated that Vizio and TCL were capable of the same. The Wakefield report also apparently found that half the number of consumers were prepared to say that the latter 2 brands could produce superior image contrast and brightness compared to those who said Hisense did the same.

Hisense attributed these results to the success of its newest Android TV, the H8F. This device line incorporates the brand's in-house ULED technology. The company claims that this proprietary form of lighting, in conjunction with Hisense's Hi-View chipset, is associated with improved color-accuracy, screen brightness and contrast.

The H8F will also be joined by the H9F line of TVs later this year. They will apparently improve on their predecessors with the DCI-P3 color gamut and yet more brightness (1000 nits compared to 700 in the H8F).

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2019 05 > US consumers reportedly prefer Hisense TVs over those of this brand's competitors
Deirdre O Donnell, 2019-05- 9 (Update: 2019-05- 9)