The Sero is a new TV by Samsung that can go into portrait mode
Samsung has unveiled a series of slightly unusual TVs in Seoul, South Korea recently. The 3 new products are clearly intended to take more 'stylish' forms that the usual techie esthetic exhibited by most of this OEM's big-screen displays. This, according to the company, will appeal to the 'millennial' wanting a TV to blend into their home more effectively.
The most strikingly atypical design of this new lot is the Sero. It has been engineered to be moved from a typical landscape position into a portrait one and back again. This may scan well enough with those familiar with multi-orientation monitors; however, the Sero's appearance is little like these peripherals. It has a large, tall backing that looks much like a white-board. One of its suggested use-cases is as a screen mirror to magnify scrolling content while doing things like online shopping.
Besides this, the series also consists of the Frame TV that Samsung has been teasing at shows like CES 2019 for a while now. It is accompanied by the Serif, a QLED panel made in conjunction with French designers Ronan and Erwan Bouroullec. The result is a TV with an odd, thin-legged stand that makes the entire product look somewhat like an easel.
The new TVs are available now, with the exception of the Sero, which will go on sale in May 2019. It will be interesting to see which sells better: the frame, the canvas or the electronic flipboard.
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